Yggdrasil has made its debut in the U.S. commercial gaming market through a significant partnership with Caesars Entertainment, marking a new chapter for the Malta-based online gaming content supplier.
On Tuesday, Yggdrasil announced an exclusive agreement with Caesars that will enable its games to be offered in the online casinos of Michigan and New Jersey.
As part of the deal, Yggdrasil will provide its online casino titles to three platforms owned by Caesars, each accessible to players in these two states:
– Caesars Palace Online Casino
– Caesars Sportsbook & Casino
– Horseshoe Online Casino
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, commented, “This partnership reinforces our commitment to bringing players fresh and entertaining gaming experiences across our online casino platforms. We’re proud to introduce Yggdrasil’s innovative content to players in Michigan and New Jersey and look forward to building a strong and successful partnership together.”
Aristocrat Interactive is playing a key role in Yggdrasil’s entry into the U.S. market by facilitating the integration of its content into Caesars’ existing operations in both Michigan and New Jersey. Yggdrasil kicked off its U.S. presence with the launch of the popular slot game Valley of the Gods, and plans to expand its offering with additional titles in the coming months.
Aurora Armaro, Yggdrasil’s Head of Region for LATAM & USA, expressed enthusiasm over the milestone, stating, “Launching our first game in the United States with one of the industry’s strongest operators represents a major milestone for Yggdrasil. We see this partnership as the first of many opportunities to bring premium content to players across the North American market.”
Yggdrasil had hinted at its U.S. plans back in November 2021, following a content distribution agreement with IGT, which allowed IGT to distribute Yggdrasil’s online slot content across the U.S. and Canada.
In addition to its U.S. ambitions, Yggdrasil already has a foothold in Latin America. In 2022, it partnered with Rush Street Interactive (RSI) in Colombia, enabling players in the country to access Yggdrasil’s slot content through the RushBet platform.
