Hub88 has finalized a global distribution agreement with Whoah Labs, a company that specializes in distinctive iGaming content aimed at transforming sports bettors and poker enthusiasts into loyal casino players. Established earlier this year, Whoah Labs has developed a collection of games designed to attract a new audience of casino gamers. This initial lineup consists of eight titles, including unique formats like crash games, instant-win games, and arcade-style content, which have demonstrated effectiveness in boosting operators’ casino conversion rates, enhancing cross-vertical player retention, and increasing average session values.
As a result of this collaboration, Hub88’s operator network will gain seamless access to several new game releases, including Joker Streak, Crash Football, Crash Joker, and Plinko Poker, with additional captivating titles expected to follow.
This partnership showcases Hub88’s commitment to fostering creative innovations that provide new revenue opportunities for operators, enabling sports bettors and poker players to transition to online casino gaming with ease.
Ollie Castleman, Managing Director at Hub88, remarked on the collaboration, noting that Whoah Labs’ unique content proposition is hard to overlook. He acknowledged that while many sports bettors and poker enthusiasts typically engage within their own verticals, Whoah Labs has seized a significant opportunity by integrating their offerings. This move allows Hub88’s partners to enhance cross-vertical acquisition and unlock fresh avenues to elevate player lifetime value.
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, stated that Hub88 provides unparalleled exposure for their content through its extensive operator network. He expressed enthusiasm about the potential to aid global brands and expose a broader audience to the online casino space. Martin shared his excitement about the games going live on Hub88, anticipating positive feedback from its partners.
