BetMakers has selected Xtremepush as its preferred CRM partner, integrating their platform into the Apollo wagering system to enhance CRM, loyalty, and gamification features for operators in Australia. This partnership marks Xtremepush's entry into the Australian market, backed by a local team led by Account Manager Georgina Lott and Head of Regional Sales Will Hansen.
Jake Henson, CEO of BetMakers Technology Group, emphasized the importance of fostering strong partnerships. He stated, "Building real, lasting partnerships with our suppliers is paramount to us. Integrating Xtremepush into Apollo gives our expanding list of live wagering brands on the platform access to a proven CRM, loyalty, and gamification solution. Xtremepush’s decision to establish a local presence in Australia also demonstrates a strong commitment to the market."
The Apollo system currently supports over 40 live wagering brands in Australia, offering a combination of scalable infrastructure, managed trading, data services, race content, as well as fixed-odds and pari-mutuel solutions.
Tommy Kearns, CEO of Xtremepush, remarked, "It is through partnerships with some of the most well-respected names in global sports betting and gaming, like BetMakers, that we at Xtremepush measure our progress as a category leader in iGaming CRM."
William Hansen, Xtremepush's Head of Regional Sales, noted, "BetMakers’ reputation as a premium technology provider in the Australian market is well deserved. By establishing a presence here, we can demonstrate our commitment to bringing our CRM and loyalty marketing expertise to one of the largest and most important regulated wagering markets in the world."
With this integration, BetMakers’ operator clients will benefit from XpertOS’s compliance enforcement during campaign execution, enhancing operational efficiency.
