Altenar, a prominent sportsbook provider, is assisting Wildz Group as it ventures into Finland's newly-regulated online gambling market. The Malta-based iGaming operator has made headlines as the first to publicly confirm it has secured an online gambling license in Finland, enabling it to operate when the country's regulated market launches next year.
Since 2024, Altenar has formed a partnership with Wildz Group, facilitating the operator's transition from its initial casino-focused approach to a broader market presence. This entry into Finland marks another milestone in their collaboration, leveraging Altenar's regional know-how, Nordic trading specialists, and localized content to bolster Wildz Group's growth strategy.
Wildz Group CEO Sam Brown remarked on this partnership, stating, "Altenar has been central to the success of our Global sports betting offering, and we anticipate a superb response in Finland once the market opens in July 2027. With the flexibility of the Altenar toolkit, we will be able to build an industry-leading sports betting experience for Finnish players."
Dinos Stranomitis, COO at Altenar, commented on Finland's shift toward a competitive online gambling market. He noted, "Entering a new regulated market requires the right technology, flexibility, and a clear understanding of local requirements. We are pleased to power Wildz Group’s entry into Finland and support its ambitions with sportsbook technology designed to adapt to different market conditions and business objectives."
Finland has recently joined other European nations in transitioning from a state monopoly to a licensing framework for online gambling. The application process commenced on March 1, 2026, generating considerable interest from operators in anticipation of the market's launch.
Through this partnership, Altenar continues to demonstrate its commitment to providing versatile sportsbook technology that allows operators to navigate the complexities of regulated markets while aligning with local needs and long-term business strategies.
