OpenBet, a leading provider of betting and gaming technology, has announced that its platform processed over 175 million bets, resulting in $3 billion wagered during the recent World Cup. This event marked the highest betting volume in OpenBet's history, showcasing the platform's reliability amidst peak betting activity.
England’s semi-final journey significantly boosted betting activity among OpenBet’s UK clients, with the quarter-final against Norway accumulating nearly 5 million pre-match bets, closely followed by 4.65 million bets for the match against Argentina.
The tournament also saw OpenBet's expanded BetBuilder and Player Prop features play a crucial role in driving growth. New betting options such as ‘either player to score’ and ‘player to be fouled’ contributed to this increase, with a total of 23 million Player Prop bets placed, reflecting a 130% rise compared to the 2022 World Cup. The final match featuring Spain and Argentina attracted 831,000 BetBuilder bets, marking a 39% increase over the previous tournament.
An evolving betting landscape was evident as fans shifted their betting preferences. In this World Cup, ten of the top twenty most popular bet combinations included selections based on Player Goals or Player Stats, up from just four in 2022, where none featured player statistics. Betting on player stats surged nearly fivefold since the last World Cup, underscoring a change in fan engagement with betting.
In-play betting also gained traction, evolving to one in six bets during the knockout stages, with live bets drawing higher average stakes compared to pre-match wagers.
In addition to its betting services, OpenBet supplied Managed Trading Services for major platform customers, creating odds and managing risk throughout the tournament.
The influence of OpenBet extended beyond sports betting, with OpenBet Locator™ completing over 200 million location checks throughout the World Cup in regulated US states. The company's reputation as a top partner for Tier 1 operators was reinforced, with zero platform outages experienced from the kick-off to the final match and a system capacity that adjusted to meet demand.
Nikos Konstakis, President of OpenBet, stated, "The World Cup is a defining moment for our industry, and this was the largest betting event our platform has ever supported. The evolution in player behavior is noteworthy; fans are not just betting on outcomes but creating narratives around individual players. Our updated BetBuilder and Player Prop offerings cater to this shift while providing the high-margin products that operators seek. Managing sustained peak load over a six-week period differs from handling a single event, and our platform performed exceptionally. Top operators trust us with the most significant events, and this was the biggest of them all."
