Winvia Entertainment, a prize draw operator based in the UK, has reached an agreement to acquire the assets of two competing businesses: The Online Giveaway Guys, also known as The Giveaway Guys, and Win Life Competitions.
This acquisition values the combined firms at up to £19.1 million ($25.35 million), a figure based on an adjusted EBITDA multiple that includes both deferred and contingent payments.
As outlined in an asset purchase agreement signed on Monday, Winvia will take over the brands and operational assets of both companies, while refraining from assuming any liabilities, cash reserves, or trade receivables. The deal entails an immediate cash payment of £15.47 million upon completion and a £3.63 million deferred payment one year later. Additionally, there will be an earn-out payment tied to adjusted EBITDA over the 12 months leading to the second anniversary of the transaction.
For the transaction's financial terms, Winvia and the acquired businesses agreed on an adjusted EBITDA figure of £4.25 million for the 12-month period concluding on June 30, 2026, with projected gross revenue of £30.3 million for that timeframe. Winvia plans to fund the acquisition using its available cash resources, with completion dependent on the successful transfer of key supplier agreements anticipated by the end of October 2026.
Mihai Manoila, Winvia’s CEO, commented that this acquisition is a significant move toward establishing a prominent presence in the UK prize draw sector. He noted the high-quality nature of The Giveaway Guys and Win Life, citing their strong customer engagement and potential for growth. Manoila emphasized the opportunity to utilize Winvia's proprietary technology, operational experience, and innovative product capabilities to boost performance and foster growth.
Winvia anticipates that this acquisition will enhance earnings in the year following completion and plans to incorporate employees from the acquired companies into its workforce. The company aims to integrate these new brands into its technology platform, automate operations, and create subscription-style offerings to increase recurring revenue.
Established in 2020, The Giveaway Guys, along with the relatively new Win Life brand, which specifically offers campervan prizes, has already built a strong foundation of recurring revenue. Winvia views the strategic value of this acquisition as lying in the robust customer engagement and marketing channels of the businesses, which align with its growth aspirations in the UK prize draw market. Earlier this year, Winvia launched an exclusive prize draw for Aston Villa fans, called "Villa Win," which saw over 9,000 registered users in its first month, September 2026, marking a significant B2B deployment of its Best of the Best (BOTB) prize-draw system.
Reporting its financial performance, Winvia's prize draw segment noted a gross revenue increase of over 15% to more than £41 million in its H1 earnings report released Tuesday. After launching on the London Stock Exchange at the end of the previous year, the company also reported a group net revenue of £109.7 million for the six months ending June 30, 2026, a 43% rise from £76.9 million during the same period the year before. Adjusted EBITDA increased to £17.2 million from £16 million in H1 2025.
Manoila pointed out that recent investments and acquisitions have set up the company favorably for the latter half of 2026, hinting at prospective further mergers and acquisitions as well as growth in the fragmented UK prize draw marketplace. The prize draw competition sector in the UK has seen a significant shift recently; a white paper published in August by consultancy Rokker indicated that M&A spending in the market exceeded £220 million as of that time. The report noted Winvia’s previous acquisitions of BOTB, Click Competitions, and Rev Comps as key contributors to the ongoing consolidation within the sector.
