Enteractive has announced that Stephen Parry will take on the role of Group Chief Executive Officer, effective from October 1, 2026, as the company aims to expand its international presence and innovate further within the sector. Parry joins Enteractive with a wealth of experience in leadership across various industries including global betting and gaming, telecommunications, and technology. He has previously held senior positions at notable companies such as Flutter Entertainment, William Hill, Superbet, FDJ/Kindred, and Vodafone, bringing a rich background of industry insight and a proven track record in scaling organizations.
This significant appointment aligns with a critical juncture in Enteractive’s growth journey, which began in Malta in 2008. The company has evolved into a global entity comprising about 250 employees and supports over 100 brands across 50 different markets. Known for its expertise in engaging players through personalized, human-to-human interactions, Enteractive leverages its proprietary technology to enhance customer relations.
Looking to the future, Enteractive aims to prioritize international scaling, deepen partnerships with operators, and advance its technological capabilities, particularly its expanding range of proprietary AI solutions. Parry’s leadership is seen as pivotal for achieving these goals, given his extensive experience within leading firms in the industry.
In conjunction with Parry’s appointment, Mikael Hansson has transitioned to the role of Executive Chairman of the board. He will continue to play a crucial role in supporting Parry and the leadership team as they steer the company’s long-term strategic vision.
Hansson expressed enthusiasm for this new chapter in Enteractive's journey, stating, “Enteractive is entering an exciting new chapter, building on the human-first approach that has always defined us while expanding into new markets, products and technologies. Stephen brings the industry experience, international perspective and leadership to help us realise that ambition, and I’m incredibly excited to welcome him to lead Enteractive through its next phase of growth.”
In his remarks, Parry noted, “Enteractive has built a genuinely distinctive proposition, combining deep operational expertise and technology with the power of real human interaction to deliver measurable value for operators around the world. I’m excited to build on those strengths alongside our people, customers and partners, drawing on my long-standing relationships across the industry to help more operators strengthen player retention and to unlock the significant opportunities ahead.
