Square in the Air, a globally recognized creative agency, has launched a revamped brand identity, marking a strategic commitment to delivering impactful ideas that ‘HIT SQUARE’ as it celebrates its 20th anniversary. This rebranding initiative includes an updated logo, new colors, an enhanced design system, and a redesigned website, reflecting the agency's growth and diversification in client services.
The new identity conveys an expanded service portfolio, which now features a creative division specializing in brand strategy and complements the agency's proven capabilities in B2B and consumer public relations, activation, design, social media, and video services.
Chief Creative Officer Nick Withersby, Chief Client Officer Hugh Johnson, and Creative Director Ellen Kerbey led the initiative, creating a vibrant and confident corporate identity rooted in the same strategic and creative rigor the agency applies to client projects.
Withersby explained, "Our promise to HIT SQUARE honors the agency’s strong foundations in gaming and sport while signaling our intent for the future. The establishment of our creative department allows us to venture into new territory within brand strategy, identity, ideas, and campaigns, and the results are evident. Our rebranding process was driven by the same philosophy we employ for our clients: develop a clear and distinctive brand idea and energize it with memorable messaging and enduring identities."
Square in the Air currently ranks as the UK’s highest-rated specialist agency for the sports betting and gaming sectors, positioned at 70th on the 2026 PRWeek Top 150 list following a record-breaking revenue year. The agency received recognition as PR firm of the year at the EGR B2B Awards 2026.
CEO Ben Cleminson remarked, "Celebrating 20 years in business is a proud milestone, but this rebrand is focused on looking ahead. We successfully applied the storytelling capabilities of our creative division to our own brand, showcasing how we can leverage our industry expertise into broader markets. This new identity enhances our capacity to create impactful narratives for our clients in sports, gaming, and technology as we confidently move forward to HIT SQUARE in all our endeavors."
