Sportradar Group AG is set to sell its Atrium Sports division for $170 million in cash, with the transaction expected to finalize in the fourth quarter of 2026, pending standard conditions.
This strategic divestiture aligns with Sportradar's goal to focus more closely on its core areas of betting, gaming, and media. The company originally acquired Atrium Sports in 2021 and is now offloading it to optimize its operations and enhance strategic priorities.
The sale is anticipated to be accretive to Sportradar, providing a double-digit EBITDA multiple when considered against its market valuation.
Carsten Koerl, the CEO of Sportradar, remarked, "This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation. The proceeds will further strengthen our balance sheet and support capital allocation priorities."
Sportradar’s stock experienced a slight uptick shortly after the announcement, although the identity of the buyer has not been disclosed.
Despite the sale of Atrium Sports, Sportradar will maintain control over several key technology assets integral to its main commercial operations. These assets include automated video-production cameras, automated graphics solutions, selected computer-vision technologies, and competition-management products. Sportradar also intends to retain the revenue streams associated with these technologies.
This decision to hold on to critical technological resources coincides with Sportradar’s ongoing expansion into the prediction market sector. Recently, the company secured multi-year agreements with Polymarket and Kalshi, enhancing its presence in this emerging market.
During a Q2 earnings call, Koerl discussed the substantial commercial opportunities available through exclusive partnerships with prediction-market operators, emphasizing the importance of technology. He noted, "We’re getting involved with data and odds… fan engagement tools and marketing services. They have a very wide range of revenue opportunities. We are very optimistic that we found the right framework. Here, latency is key and centre. Deep data is key and centre. That gives new revenue opportunities."
