Gambling.com has appointed Shaun Wallace, widely recognized as the "Dark Destroyer" from ITV's popular quiz show The Chase, as its inaugural Head of Smarter Gambling. Wallace, a familiar face on television since the show aired in 2009, has garnered respect for his sharp recall and calm demeanor as one of the show's Chasers.
In his new position, the former barrister and Mastermind champion will contribute to the company’s latest campaign focused on responsible gaming, leveraging his reputation for meticulous preparation and keen insight. This initiative encapsulates Gambling.com’s philosophy of "Smarter Gambling Starts Here," promising to deliver exclusive content from Wallace across various platforms.
Expressing his enthusiasm about the role, Wallace stated, "I’m delighted to join the team at Gambling.com as their Head of Smarter Gambling. It mattered to me to understand exactly how they go about promoting gambling before I said yes. I’ve seen under the bonnet, and it’s a dedicated team of professionals set on educating and informing their customers before the action takes place. Information is king, and that’s what I’ve based my career on. Starting your online gambling journey with them is the smartest option, with comparisons and tested recommendations at the core of what they do, you’ll find they live up to their promise."
Gambling.com operates in over 20 regulated markets and in multiple languages, prioritizing player protection within safe, regulated environments. Wallace’s appointment signifies a strategic commitment to making responsible and informed gambling a central aspect of the brand's identity, rather than merely a regulatory obligation.
Dominic Celica, the Director of PR at Gambling.com, commented, "Shaun’s reputation speaks for itself as he’s built a career on knowledge, discipline, and knowing exactly when to get involved. That’s precisely the mindset we want players to bring to their own decisions. ‘Smarter gambling starts here’ is the whole idea behind the work we do every day, and having someone as sharp as Shaun on board reinforces everything we stand for.
