RubyPlay has officially entered the Swiss iGaming market by partnering with mycasino, a prominent online casino managed by Grand Casino Luzern. This collaboration marks RubyPlay's first foray into Switzerland, where mycasino will incorporate a selection of RubyPlay’s games into its offerings. Among the titles included in this partnership are Diamond Explosion® 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways® Cleopatra, Go High® Panda, and Elephant Stampede SE. There are plans to add games from Koala Games in a later phase.
Since its establishment in 2019, mycasino has garnered a solid reputation among Swiss players, known for its quality gaming selection and commitment to innovation. This reputation makes mycasino an ideal partner for RubyPlay and its associated studios.
Dima Reiderman, RubyPlay's Chief Commercial Officer, stated that entering the Swiss market is a significant milestone for the company. He emphasized their goal of solidifying their presence within Europe’s regulated markets, where quality and compliance are crucial for success. Reiderman expressed the ambition to become a trusted partner for local operators, facilitating longer-lasting collaborations that will enhance gaming offerings and promote sustainable growth.
Wolfgang Bliem, CEO of Grand Casino Luzern, remarked that they sought a partner who could enhance their content library while allowing for future development. He highlighted that RubyPlay's game selection, along with the range of options from its wider network of studios, aligns perfectly with their objectives. Bliem conveyed enthusiasm for introducing these new titles to their players and for enhancing the partnership over time.
