Gambling.com has appointed Shaun Wallace, famously known as the "Dark Destroyer" from ITV’s popular quiz show The Chase, as its inaugural Head of Smarter Gambling.
Wallace, a prominent figure on television, has garnered recognition for his impressive memory and composure as one of The Chasers since the show debuted in 2009.
In his new position, Wallace will support Gambling.com’s latest awareness initiative, which embodies the brand's commitment to prudent gambling practices, captured in the tagline "Smarter Gambling Starts Here." His role will involve creating exclusive content across various platforms.
Expressing his enthusiasm for the role, Wallace stated, "I’m delighted to join the team at Gambling.com as their Head of Smarter Gambling. It mattered to me to understand exactly how they go about promoting gambling before I said yes. I’ve seen under the bonnet, and it’s a dedicated team of professionals set on educating and informing their customers before the action takes place. Information is king, and that’s what I’ve based my career on. Starting your online gambling journey with them is the smartest option; with comparisons and tested recommendations at the core of what they do, you’ll find they live up to their promise."
Gambling.com operates in over 20 regulated markets and multiple languages, prioritizing player protection in safe, regulated environments. Wallace’s joining the team highlights a strategic commitment to positioning responsible and informed gambling as a core aspect of the brand’s identity rather than merely a compliance requirement.
Dominic Celica, Director of PR at Gambling.com, commented on the appointment, saying, "Shaun’s reputation speaks for itself as he’s built a career on knowledge, discipline, and knowing exactly when to get involved. That’s precisely the mindset we want players to bring to their own decisions. ‘Smarter gambling starts here’ is the whole idea behind the work we do every day, and having someone as sharp as Shaun on board reinforces everything we stand for.
