Gambling.com has named Shaun Wallace, known as the "Dark Destroyer" from ITV's popular quiz show The Chase, as its inaugural Head of Smarter Gambling. Wallace has gained widespread recognition for his sharp intellect and calm demeanor under pressure since the show's debut in 2009.
In his new position, Wallace will contribute to the brand's awareness initiatives, leveraging his notable reputation for strategic thinking and thorough preparation, which aligns with Gambling.com's philosophy embodied in the slogan, "Smarter Gambling Starts Here." As part of this role, he will produce exclusive content across various platforms.
Expressing his enthusiasm for the role, Wallace stated, "I’m delighted to join the team at Gambling.com as their Head of Smarter Gambling. It mattered to me to understand exactly how they go about promoting gambling before I said yes. I’ve seen under the bonnet, and it’s a dedicated team of professionals set on educating and informing their customers before the action takes place. Information is king, and that’s what I’ve based my career on. Starting your online gambling journey with them is the smartest option, with comparisons and tested recommendations at the core of what they do; you’ll find they live up to their promise."
Gambling.com operates in over 20 regulated markets and provides its services in multiple languages, prioritizing player protection within safe and regulated environments. Wallace’s appointment signals a strategic effort to elevate responsible gambling as a central aspect of the brand rather than merely a compliance issue.
Dominic Celica, the Director of PR at Gambling.com, commented on Wallace's appointment, saying, "Shaun’s reputation speaks for itself as he’s built a career on knowledge, discipline, and knowing exactly when to get involved. That’s precisely the mindset we want players to bring to their own decisions. ‘Smarter gambling starts here’ is the whole idea behind the work we do every day, and having someone as sharp as Shaun on board reinforces everything we stand for."
