iGame Media, recognized as a pioneer in the sports betting industry, has introduced OneData, an innovative odds and sports data gateway designed to streamline access for sportsbooks, platforms, and prediction markets. This new service consolidates various specialist odds and sports data providers into a single integration, significantly easing both integration and commercial access burdens.
OneData addresses a critical challenge faced by the industry—high feed integration costs and the ongoing maintenance demands that come with them. Additionally, it opens doors to niche sports, new odds models, and innovative products that have often been sidelined or completely omitted from development plans.
The ecosystem that supports OneData encompasses over 30 sports, more than 1,000,000 events each year, and includes four betting formats: fixed odds, expectancies, bet builders, and live event data— all delivered in under 100 milliseconds. Operators using OneData will have the flexibility to select which odds and data suppliers to utilize, and they can also request the integration of new suppliers.
One standout feature of OneData is the OneMap technology, iGame’s unified ID engine. This feature maps the different teams, leagues, markets, and events to their respective event creation IDs, simplifying technical workflows for operators, regardless of their existing or future event creation providers. As a result, bringing new sports, content, and innovative products from concept to production is faster and more efficient.
Mike Cobain, Founder and CEO of iGame Media, stated, "iGame Media has spent over 10 years as the Swiss army knife of video in this industry, achieving over 150 direct integrations with the world’s leading operators. We focus on identifying problems and creating solutions, making us the only truly provider-agnostic company in the space. OneData represents the next natural progression in that journey—a single integration that grants access to a vast ecosystem of specialized odds and data providers."
At launch, OneData features specialized odds and data suppliers such as 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Sail GP, Sporting Solutions, Sporting Risk, SWA, and Twenty First Group, with plans for additional suppliers and sports to be announced soon.
iGame Media will showcase OneData at booth C101, Hall 3, during the SBC Summit. More information is available on their website, igamemedia.com.
