EvenBet Gaming has rebranded to Evenbeter, marking a pivotal point in the company’s growth. This new brand identity signifies a comprehensive transformation that has evolved within the organization over time.
With over two decades of experience in online poker, EvenBet Gaming has expanded its global reach and led market innovations, including the launch of its One Click Poker Games. The company has also developed a strong portfolio featuring a comprehensive turnkey casino platform and game aggregator.
Now operating with key international licenses, Evenbeter powers more than 200 projects in 41 countries, reaching a total of 48 million players. During this transition, the workforce has tripled, bringing together talent from 20 nations to forge a truly international company.
This ongoing development has inspired a shift in the company’s core business philosophy, strategic vision, and product offerings, making the move to Evenbeter a logical progression. The brand transformation includes enhancements beyond technology and products. The company has progressed from merely being a software supplier to becoming a customer-centric technology partner. A dedicated Customer Success team has been established to improve client relationships and long-term support.
Internally, EvenBet Gaming has transformed its management style from instinctive to a more systematic approach governed by shared values. These adjustments have united and energized its expanding international team while maintaining a strong company culture.
Additionally, EvenBet Gaming has solidified its visibility within the iGaming sector through eye-catching exhibition stands, original market research, and a self-assured marketing strategy. The new identity of Evenbeter encapsulates these advancements, presenting an image that reflects the company's scale, capabilities, and character today.
To reinforce its commitment to compliance and growth in regulated markets, Evenbeter has recently enhanced its European operations by securing five-year B2B supplier licenses from the Swedish Gambling Authority and the Danish Gambling Authority. These licenses will facilitate partnerships with top-tier operators in lucrative Nordic markets for integrating the Evenbeter software suite.
The rebranding aligns with a growing trend among operators seeking to engage and retain players across various product verticals, positioning Evenbeter to help facilitate this shift with its foundational poker expertise and expanding casino infrastructure.
Dmitry Starostenkov, CEO of Evenbeter, emphasized the significance of this transition. He stated, "The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Our technology and the businesses surrounding it have expanded greatly over the years. The rebranding reflects a transformation of the entire organization, not just a new name or product range. It showcases how we develop products, collaborate with clients, operate as a global team, and present ourselves within the industry. We've strengthened our customer-focused approach, dedicated a team to customer success, introduced innovative poker products, and broadened our capabilities with a turnkey casino platform and game aggregator. While poker remains central to our offerings, our new identity, Evenbeter, signifies our growth and ongoing commitment to our partners."
