Entain has announced plans to incorporate Inspired’s virtual sports content into its online and retail gambling operations. The company operates various well-known brands, including Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala, and Foxy Bingo.
Sandeep Tiku, Entain's chief operating officer, expressed satisfaction with Inspired's contributions, stating, "Inspired has been a trusted key supplier and their virtuals have proven to be very popular with our customers in both our retail venues and via our interactive platforms." He noted the excitement about expanding access to Inspired’s top-tier content for more customers.
Brooks Pierce, president and chief operating officer of Inspired, highlighted the decade-long partnership with Entain and remarked, "Inspired and Entain have been collaborating closely for the past decade through a successful partnership in both the online and retail channels. This new agreement is testament to the strength of our offerings and we look forward to extending our long-standing relationship and opening it up to new territories for Inspired, including North America, with Entain’s recognised brands."
This announcement follows Entain's recent confirmation of Jette Nygaard-Andersen as the new chief executive, taking over from Shay Segev, who resigned earlier this month to serve as co-CEO of sports streaming service Dazn.
