As the CasinoBeats Summit approaches, Alex Cohen, COO and co-founder of Kalamba Games, shared insights about the event and the company's recent developments. Cohen expressed enthusiasm about sponsoring the summit, emphasizing the opportunity to connect with industry leaders ranging from prominent operators to innovative suppliers. "As CasinoBeats brings together a wide range of industry leaders from tier-one operators to disruptive suppliers, it’s a great opportunity to form valuable relationships that will serve us well as we embark on a new era at Kalamba," he stated. The decision to sponsor the London summit followed a successful participation in CasinoBeats Malta earlier this year. "The content agenda never disappoints and will without a doubt leave delegates full of inspiration and new ideas," he added.
Cohen looks forward to meaningful discussions at the event, noting the industry's current challenges and opportunities. "It’s always a pleasure to catch up with our existing partners, and we’re looking forward to meeting with key stakeholders to discuss what’s in store for Kalamba and how our products can transform operators’ online offering," he said.
Looking ahead, Kalamba has been in a dynamic phase, recently revealing new branding and launching high-performing game titles that showcase the company’s talents. Cohen noted, "We’re focused on taking that momentum into 2020 and continuing to push the boundaries of innovation in game development."
At the summit, Cohen will participate in a panel discussion centered on operators' roles in product innovation. He highlighted that operators have a wealth of data on game performance and player preferences, suggesting that they could use this information more effectively to assist suppliers in developing tailored content. "It’s an interesting question, and I’m looking forward to unpacking arguments for and against," he mentioned. He further stressed the importance of understanding player behaviors and preferences in creating appealing games across demographics, emphasizing that suppliers should prioritize player-led innovation. The topic of streamers, which are increasingly bridging the gap between suppliers, operators, and players, will also be discussed, marking a new frontier in marketing strategies.
The CasinoBeats Summit, alongside Betting on Sports and the Safer Gambling Forum, will be held at Olympia London from September 17-20.
