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bet365 Reports on iGaming Trends in North America

by Sienna Marques
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Bet365, a prominent British sportsbook and online casino operator, released its most recent monthly analysis highlighting trends in popular online casino games across North America. This analysis assesses over 7,500 games from various supplier partners across 20 markets. The company evaluates a slot’s success using metrics such as revenue, stakes, sessions, and engagement, omitting table games and live dealer content to focus solely on slots and standard casino offerings.

In New Jersey's iGaming market, a title exclusive to bet365 lost its top position from February as Blueprint Gaming’s Platinum 8x8x8x surged to first place, displacing bet365's Pop-A-Shot LuckyTap. Additionally, IGT's Triple Diamond climbed 15 spots, securing a place on the podium.

The month also brought new entries to the New Jersey top 10, with Bigger Piggy Christmas Bank (Pragmatic Play), Banking Bonanza (Blueprint), and Divine Fortune (NetEnt) joining Hypernova Megaways (ReelPlay).

In Pennsylvania, the market showed even more volatility. Hypernova Megaways ranked first, shooting up 28 positions. Four new titles entered the leaderboard, including 7s Fire Blitz Triple Fire (White Hat Studios) in second place and IGT’s Ultimate X Triple Play in fourth. Huff N Puff Money Mansion (Light & Wonder) and Playtech’s Fire Blaze – Jinns Moon also made their debut in the top 10.

Meanwhile, Gold Cash Freespins (Inspired Gaming), the number one game in the UK in March for bet365, climbed 14 spots to claim third in Pennsylvania.

Turning to Canada, Ontario saw Inspired Gaming’s Golden Winner claiming the top position in its first month. Area Link Phoenix Firestorm (Games Global) took second place, and Pragmatic Play’s 5 Lions Megaways 2 surged 21 ranks to enter the top 10 at third.

Bet365 plans to expand its presence in the U.S. with the launch of online casino gaming and sports betting in Michigan on April 17, marking it as the company's third U.S. iCasino market. Trip Stoddard, bet365's Head of Development, emphasized Michigan's established regulatory environment and engaged player base, noting the benefits of offering dual-vertical markets to enhance customer experience.

Alberta is also poised to offer a new iGaming opportunity, slated to launch regulated online casino gaming on July 13.

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