DAZN Bet, the sports betting brand, has made a significant leap in North America by launching its services in Ontario and Alberta, Canada, alongside sportsbook provider Altenar. This latest move follows DAZN Bet's successful foray into the Austrian market last year and aligns with the company’s international growth objectives.
Utilizing Altenar's renowned sportsbook technology, DAZN Bet is set to provide its premium sports betting services to customers in these two Canadian provinces known for their regulated gambling environments. The expansion comes at an opportune time, as Alberta opened its regulated online gambling market on July 13, creating a ripe landscape for licensed operators eager to gain traction in this anticipated iGaming territory.
This dual launch underlines the robust partnership between DAZN Bet and Altenar, a collaboration that enhances DAZN Bet’s capacity to scale while delivering a high-quality sportsbook tailored to the regulatory nuances and expectations of local players.
Manos Mytilinaios, Regional Manager at Altenar, expressed enthusiasm regarding this partnership, stating, "We are delighted that DAZN Bet continues to place its trust in Altenar as its sportsbook technology partner. Expanding together into Ontario and Alberta is an exciting milestone for both companies. It reflects the confidence our partners have in Altenar’s technology, flexibility, and ability to support ambitious international growth. We look forward to continuing this successful journey together as DAZN Bet expands into regulated markets."
The launches also emphasize Altenar’s expanding reputation in regulated markets worldwide, further enabling DAZN Bet to penetrate viable jurisdictions with a reliable and scalable sports betting platform.
Richard Rawlinson, Managing Director of DAZN Bet for Canada, stated, "Launching DAZN Bet in Ontario and Alberta is another important step in our international growth strategy. As we continue expanding into regulated markets, having a trusted technology partner is essential for delivering the high-quality sportsbook experience our customers expect. Altenar has consistently demonstrated the flexibility, reliability, and expertise needed to support our ambitions, and we look forward to building on this successful partnership as we continue to grow."
