Responsible gambling is more than just a policy; it represents a significant challenge for product, UX, and tech teams. Each design choice, from the layout of a bet slip to the timing of deposit limit prompts, influences how safely customers engage with gambling platforms. Too often, responsible gambling measures are added after the fact rather than being an integral part of the platform's design from the outset. As regulators raise the bar on game design, customer interaction, and affordability, and with AI enhancing real-time behavioral monitoring capabilities, operators and suppliers can now treat responsible gambling as a core product feature—one that can be tested, measured, and refined like any other.
On November 18, at 1 PM GMT, an iGB webinar will explore how responsible gambling must evolve within the current regulatory and technological landscape. The panel intends to examine the shortcomings in legacy product design, explore new strategies for product, UX, and tech teams, and discuss how operators can create tools that meet regulatory demands while genuinely protecting players and remaining commercially viable. The discussion is set to focus on practical, actionable examples rather than theoretical concepts, providing attendees with ideas applicable to their product roadmaps.
The agenda features a live conversation among experts, addressing several key topics:
– The failures of historical sportsbook and casino designs regarding responsible gambling, including the inadequacies of adding tools post-implementation.
– Strategies for UX and tech teams to enhance the visibility, usability, and effectiveness of safer gambling tools, as well as the importance of AI and real-time data.
– The impact of regulations turning responsible gambling expectations into concrete product obligations and the necessary actions for operators across various markets.
– Insights gathered from players on what works, along with how to advocate for the business case supporting responsible design.
This event will be moderated by iGB's James Swann-Phillips and features a panel of notable experts:
– Jesper Karrbrink, CEO of Immense Group
– Olabimpe Akingba, Head of Responsible Gambling at PawaTech (owners of betPawa)
– Richard Bayliss, Director of Product Compliance and Safer Gambling at PlayTech
– Neil Burge, Founder of Growth Exposed
– Amanda Usher, Partner at Woods Whur
This webinar promises to deliver critical insights into integrating responsible gambling more effectively into digital gambling products.
