Sporting Risk, a company known for its sports analytics and predictive modeling, has deepened its partnership with Entain through a new agreement focused on Entain's operations in the Nordics and Central Europe. This arrangement will enable Sporting Risk to provide its BetBuilder Suite to various Entain brands in the region, including Optibet, Klondaika, Laimz, and Bwin.
The BetBuilder Suite features Sporting Risk’s Self-Build BetBuilder, which allows users to customize their own combinations of pre-match and in-play betting markets for individual events. Additionally, it includes the Pre-Canned BetBuilder product, which offers one-click combinations tailored from popular market logic.
Sporting Risk's technology enhances the BetBuilder experience by calculating correlated odds for selections made in the same match through extensive simulations of fixtures. This capability enables operators to deliver more engaging experiences for bettors across sports like football, basketball, and ice hockey.
This expanded agreement solidifies Sporting Risk's role as a leading supplier of player-focused and same-game betting solutions for major global operators, emphasizing the growing demand for versatile BetBuilder options in regulated European markets.
Andy Phillips, the Chief Business Development Officer at Sporting Risk, expressed enthusiasm about the partnership, stating, "Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play."
Hendrik Ahuna, Director of Sportsbook for North and Central Europe at Entain NCE, remarked, "We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modeling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers."
