PartnerMatrix, a division of the EveryMatrix Group, has entered into an exclusive partnership with Broadway Platform, a Player Account Management platform developed by SPRIBE. This alliance aims to extend the reach of the PartnerMatrix Agent System through Broadway's extensive global network.
Broadway Platform plans to offer the PartnerMatrix Agent System to its clients as a means to effectively manage and scale their operations, which encompass both offline traffic and digital affiliate activity. This system is designed to furnish operators with comprehensive visibility and control over agent performance, commission structures, and player activity, all within a unified environment. It forms part of the broader PartnerMatrix ecosystem, enabling effective traffic management across multiple regions.
This collaboration underscores the increasing demand for operational models that blend affiliate performance with strategies driven by agents, especially in markets where offline traffic continues to be a significant growth avenue.
For the operators and partners within Broadway Platform's network, this partnership will enhance agent management capabilities, augmenting existing affiliate strategies. This is crucial in high-growth areas where agent-led acquisition is pivotal for attracting and retaining players.
Vahe Khalatyan, Head of PartnerMatrix, expressed enthusiasm about the collaboration, stating, "We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators. Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally."
Giorgi Samkharadze, Director at Broadway Platform, emphasized the goal of supporting partner growth, saying, "We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem. As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth."
