iGaming B2B Portal for software and platform providersThu, 18 Jun 2026 10:34:09 +0000en-US
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Thu, 18 Jun 2026 10:34:09 +0000https://www.thegamblest.com/?p=45116Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry. At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that. Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
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Thu, 18 Jun 2026 10:25:28 +0000https://www.thegamblest.com/?p=45110Casino Guru and Gamble Alert’s team in Nigeria have agreed a new strategic cooperation that will see the organizations pool their expertise, connections and capabilities to strengthen the resources available to gambling operators and industry professionals in Nigeria.
The focus of the cooperation rests with safer gambling and player protection education for interested stakeholders and their customer-facing staff, driving sector-wide change through tailored initiatives and specifically relevant free courses from Casino Guru Academy.
Casino Guru leans into Gambling Alert’s strong understanding of the local environment, allowing the available resources to reach relevant stakeholders in Nigeria.
Commenting on this new opportunity, Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, said:
Meaningful player protection depends on the knowledge and preparedness of the people making decisions inside the industry every day. Gamble Alert brings a strong understanding of the local environment and valuable relationships with stakeholders in Nigeria. By cooperating, we can make practical education easier to access and support operators that want to strengthen their approach to safer gambling.
Gamble Alert will promote the available resources through its network of professionals and communication channels, offering an opportunity for gambling industry stakeholders to undergo rigorous training in crucial areas such as safer gambling and suicide prevention.
Other important courses available will include complaint handling, player verification, anti-money laundering, among others.
Gamble Alert Founder and CEO Fisayo Oke similarly shared his thoughts on the partnership and its significance, reflecting on the evolution of the African gambling landscape over the past years:
Africa’s gambling markets are evolving rapidly, and player protection frameworks must evolve alongside them. At Gamble Alert, our work extends beyond awareness creation to include research, treatment, policy advocacy, industry training, and stakeholder collaboration. By working with Casino Guru, we can further expand access to practical resources, strengthen professional competencies, and support the development of a safer and more accountable gambling ecosystem across Nigeria and Africa.
Further to this partnership, Casino Guru and Gamble Alert will exchange non-confidential insights on local priorities and international good practices, and identify areas of further collaboration, such as operator-facing webinars, awareness activities, industry events, and more, all to strengthen player protection practices across the market.
Casino Guru Academy is an ongoing project that delivers free educational courses focused on iGaming professionals and developed with industry specialists with a proven track record in respective fields.
Gamble Alert Nigeria is a leading responsible gambling organization dedicated to the prevention of gambling-related harm through education, research, treatment, advocacy, and stakeholder engagement.
The organization works with regulators, operators, communities, researchers, and mental health professionals to promote safer gambling practices and strengthen player protection standards across Africa.
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Thu, 18 Jun 2026 08:37:15 +0000https://www.thegamblest.com/?p=45100New football-themed MEGA engine brings player-versus-player simulation penalty shootouts to selected Soft2Bet brands, with early data showing 13.5% retention uplift.
Soft2Bet has released MEGA Shoot, a new football-themed gamification engine created for the 2026 FIFA World Cup to help sportsbook operators keep players active throughout the tournament. MEGA Shoot will be available across selected Soft2Bet brands such as Betinia, Swiper, Campobet, ToonieBet, Elabet including those in Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada.
The 2026 FIFA World Cup will be the largest edition to date, with 48 teams and 104 matches across Canada, Mexico and the United States. Some estimates suggest US wagering on the tournament could surpass Super Bowl wagering, giving operators a longer period of football-led betting activity across the event.
MEGA Shoot is built around a best-of-five penalty shootout. Players will test their skills from the penalty spot, alternating between striker and goalkeeper to score goals and make match-winning saves. The striker chooses where to shoot, while the goalkeeper chooses where to defend. Each round is shown as a goal or a save before players switch roles and continue the series.
How It Works | MEGA Shoot
Early internal data shows 31.9% game engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said:
The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.
The launch of MEGA Shoot adds one more football-focused engine to Soft2Bet’s MEGA portfolio, giving operators a tournament-specific way to support retention alongside sportsbook activity. For players, the format is direct and familiar. They choose where to shoot, take their turn in goal and continue the shootout.
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Thu, 18 Jun 2026 08:26:10 +0000https://www.thegamblest.com/?p=45094ATG® Casino has celebrated a second record-breaking win in six months after a player inStockholm, Sweden, landed SEK 21m (€2m) thanks to a jackpot powered by EveryMatrix’s EngageSuite.
EngageSuite Jackpots delivers the ultimate player experience using customisable in-game widgets that display jackpot values in real-time as they grow. Operators can configure up to four jackpots per game, without affecting base bets, and use built-in simulation tools to predict win frequency.
EveryMatrix data has shown that players who play games linked to EngageSuite Jackpots engage significantly more with that content than those who play games that are not linked to EngageSuite, generating 66% more Gross Gaming Revenue (GGR), bets and rounds per user.
The solution is part of EngageSuite, alongside tournaments, challenges, loyalty mechanics, bonuses, and mini games designed to enhance player engagement and retention.
Earlier this year, ATG Casino celebrated a record-breaking €1.4 million MEGA Jackpot win thanks to a jackpot powered by EngageSuite Jackpots.
The product supports both third-party games via EveryMatrix’s aggregation platform and inhouse EveryMatrix titles from Fantasma Games, allowing any game to be linked to one or multiple independent jackpots, each with its own contribution rate and seed.
In May this year, EveryMatrix extended its partnership with ATG® Casino with the operator going live with its Fantasma Games content.
Stian Enger, Head of Casino, EveryMatrix, said:
Seeing another multi-million jackpot winner at ATG® Casino so soon after the previous milestone win shows the sustained value EngageSuite Jackpots brings to operators and players. Moments like these create genuine excitement for players while giving operators the flexibility to build engaging jackpot experiences across their casino content.
Jan Sonnevi, Head of Casino, ATG, added:
Awarding another significant jackpot prize is fantastic news for both our players and our casino. The combination of EveryMatrix’s content and engagement solutions continues to deliver memorable moments, and this latest win is another example of how our partnership enables us to provide unique entertainment to our Swedish customers.
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Wed, 17 Jun 2026 08:41:55 +0000https://www.thegamblest.com/?p=45017Meridianbet, the international sports betting and gaming operator and subsidiary of Golden Matrix Group (NASDAQ: GMGI), has selected Fast Track as its customer engagement platform, with rollout to follow across its operations in Europe, Africa and South America.
Founded in 2001 and headquartered in Malta, Meridianbet operates an omni-channel business across retail, desktop online and mobile, licensed and operating in 18 jurisdictions across Europe, Africa and South America. The agreement is the next step in Meridianbet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
Boris Čorni, Director of Tech at Meridianbet, comments:
We needed a platform built for the realities of our business – multiple jurisdictions, multiple channels, and the regulatory frameworks that come with each market. Fast Track understands that operating environment in a way very few others do, and the platform gives us the foundation to operate consistently across all of it. We are excited about what this partnership will let us build for our players.
Fast Track will give Meridianbet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
Simon Lidzén, Co-Founder and CEO of Fast Track, says:
Running an operation across 18 regulated jurisdictions is genuinely hard, and Meridianbet has built that at a scale very few in our industry can match. That is exactly the kind of environment Fast Track was built for, and we are looking forward to the work ahead together.
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Wed, 17 Jun 2026 07:20:24 +0000https://www.thegamblest.com/?p=44997DELULU Gaming has partnered with SOFTSWISS to host an exclusive Soft Launch Dinner for igaming leaders in London, taking place alongside the iGB London event.
For DELULU Gaming, the collaboration marks an important step in entering the market with the right foundation: bold content, trusted technology, and clear relevance for operators. As a leading iGaming technology partner, SOFTSWISS brings reliable infrastructure, deep industry expertise, and a trusted partner ecosystem to help operators and content providers grow globally.
The Soft Launch is designed as an early introduction of DELULU Gaming, bringing together a carefully curated circle of C-level industry leaders. Created in partnership with SOFTSWISS, the event will serve as a private networking experience focused on new-generation content, reliable technology, and meaningful industry partnerships.
Beyond the business conversations, the setting for the Soft Launch Dinner will be just as memorable. A touch of the Amalfi Coast in the heart of London, Stefano Tortelli’s menu, and an exceptional guest list will set the tone for DELULU’s first official evening as a brand. The Dinner takes place during one of the busiest weeks in the iGaming calendar, alongside iGB London. For DELULU Gaming, it is an opportunity to meet partners face-to-face, and strengthen industry connections.
Arthur Sheikhaliev, CEO of DELULU, commented:
We’ve always known the kind of experience we wanted to bring to players. Now we’re excited to introduce that vision to the industry, exchange ideas with the people driving the market forward, and build partnerships that create value. We’re delighted to have SOFTSWISS alongside us as a strategic technology partner as we take this important step to the market.
Nikita Keino, head of partnerships at SOFTSWISS Game Aggregator, said:
Successful growth in igaming relies on great content, reliable technology, and trusted partnerships. At SOFTSWISS, we are committed to helping content providers and operators grow together. DELULU enters the industry with bold content and a distinctive approach to player engagement, and we’re proud to support the studio.
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Tue, 16 Jun 2026 11:46:08 +0000https://www.thegamblest.com/?p=44967Tequity, the up-and-coming iGaming software pioneer, has hired Alex Scott as Chief Product Officer, as the supplier aims at turbo-charging its global content delivery.
Scott, who has over 20 years of experience in the iGaming industry, is a former Managing Director of Poker at Microgaming, who subsequently led WPT Global as President to help it become the second-largest online poker room in the world.
In taking responsibility for Tequity’s product vision, Scott will oversee the entire lifecycle from conception to market launch, as the company aims to build on its strong recent progress.
Tequity recently launched its newest vertical for custom-built games, Tequity Exclusives, which sits alongside its other three divisions: RGS, Originals and Publishing.
The supplier has also successfully completed BMM Testlabs certification for its RNG and first batch of Tequity Originals titles, as it sets its sight on making an impact in regulated markets.
Alex Scott, Chief Product Officer at Tequity, said:
Tequity is pushing the boundaries of what is possible in iGaming by harnessing the power of technology to streamline and elevate game development. It is an incredibly exciting time to join the team. I look forward to leading the product vision across our expanding divisions to deliver next-generation casino content to operators worldwide.
Krzysztof Opałka, CEO at Tequity, said:
We are thrilled to welcome Alex to the team as we continue to move the business forward at pace. His two decades of industry leadership and pioneering, hands-on experience with AI-driven casino games make him the perfect fit to lead our product strategy. With our rapid recent progress across all of our divisions, his expertise will be invaluable in maximising the impact of our portfolio.
Scott will be part of the Tequity team attending iGB Live in London next month.
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Tue, 16 Jun 2026 08:14:06 +0000https://www.thegamblest.com/?p=44934The first week of the 2026 FIFA World Cup caused an immediate change in global iGaming demand which created one of the strongest tournament-based shifts in demand. The increase in betting activity around each of the first week’s games led to Latin America being the largest geographical benefactor of this tournament–driven demand, capturing 4 of the 5 markets to produce the largest weekly increase in demand.
Although most of the increase was driven by World Cup excitement and tournament-related engagement, some markets also saw increased exposure due to regulatory changes that have raised the profile of sports betting and gambling activities. On the flip side, most of the markets that posted a decline were impacted by enforcement actions, platform restrictions or regulatory pressures, rather than simply a result of post–event malaise.
Top 5 Gainers of the Week
Panama (+103.5%)
Panama has seen the biggest increase this week as all betting activity is due to pre-tournament analysis, future betting and discussion of the national team.
Ecuador (+91.7%)
Ecuador posts a significant rebound this week after a 38.6% decrease last week.
Slovenia (+88.8%)
Slovenia has seen a huge increase in betting interest despite not qualifying for the World Cup. RTV started a tournament-wide prediction game for all phasing of the tournament, which provided an opportunity for sports fans to engage throughout the first week of the World Cup.
Peru (+85.%)
Peru did not qualify for the World Cup, but sports betting remains a very important part of the Perú market. Activity associated with the World Cup provided individuals with the ability to engage with licensed operators to place bets on football, and continue to represent the majority of all bets placed.
Honduras (+81.3%)
Local operators increased their efforts in marketing for the World Cup, despite the fact that Honduras did not qualify. Many completed World Cup campaigns, prediction contests, and promotions during the reporting period which has led to increased activity related to acquiring players and searching for players.
Top 5 Decliners of the Week
Laos (-11.4%)
Laos saw a decline of 11.4% in this period without identifying any countrywide catalysts. The decline was likely due to the general volatility of the market rather than any fundamental change.
South Africa (-8.2%)
South Africa had a decline of 8.2% caused by disappointment in their performance in the soccer world cup as well as increased pressure from regulation. South Africa’s loss of 2-0 to the Mexican national team in the first round of the soccer world cup on June 11 decreased the excitement related to the world cup. Additionally, the National Gambling Board of South Africa has raised warnings about illegal online gambling. These warnings come as a result of authorities looking into illegal gambling on the world cup.
Ethiopia (-6.2%)
Ethiopia saw a decline of 6.2% with no identifiable sport, regulatory or policy-related trigger during the reporting period.
Bangladesh (-5.8%)
In Bangladesh, the theme of continued enforcement pressure was dominant. Authorities continued to pursue perpetrators of illegal online gambling betting syndicates using mobile payments and/or cryptocurrency. The overall decline in Bangladesh followed a very large contraction from the previous week indicative of an ongoing suppression period rather than an event causing a new shock.
Thailand (-5.3%)
In Thailand, prior to the start of the world cup, authorities intensified their anti-gambling initiatives with dedicated enforcement units as well as an extensive “block all gambling websites” operation. Additionally, AI-enabled monitoring systems were used to track and investigate gambling. Due to the enforcement actions and a continued reduction of illegal wagering activity, Thailand saw continued reductions in the visible activity throughout this reporting period.
Market Spotlight: Panama (+103.5%)
Panama posted the strongest weekly gain in the dataset, rising +103.5% as tournament anticipation and regulatory developments converged.
The key driver was pre-match demand ahead of Panama’s opening World Cup fixture against Ghana on June 17. Because the match had not yet taken place, the increase was generated almost entirely by forecasting activity, group-stage analysis, betting preparation, and tournament-related engagement rather than match outcomes.
As the tournament progresses and the scenarios surrounding knockout qualifications take shape, World Cup-related engagement will likely continue to be the primary global driver of iGaming demand, although continued regulatory transformation in some markets will likely lead to a degree of volatility as sporting excitement intersects with structural change within the gaming industry.
Original source: Blask.com
Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.
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Tue, 16 Jun 2026 07:41:23 +0000https://www.thegamblest.com/?p=44927Massive Gaming, a global iGaming content provider with headquarters in Australia, partnered with Bragg Gaming Group, a leading B2B iGaming content and technology provider, to accelerate its global distribution.
Under the partnership, content from all three of Massive Gaming’s studios – Slotmart, Whale House and Blitzcrown – will integrate into a Bragg hub, delivering MVG’s multi-studio portfolio directly to Bragg’s global operator network. MVG’s extensive portfolio spans traditional slot titles, regulated market content and emerging non-traditional gaming formats, such as crash-style and plinko games.
The agreement initially covers operators in Brazil, Greece and MGA-licensed jurisdictions, with plans to expand into additional regulated markets as part of a broader global distribution strategy.
The agreement instantly scales MVG’s reach across key regulated jurisdictions, combining MVG’s high-engagement content with Bragg’s robust aggregation technology to drive player volume.
George Cho, director at Massive Gaming, said:
Partnering with Bragg Gaming Group is a major milestone for Massive Gaming, as we look to scale our presence in regulated markets around the world. Bragg’s established platform and global reach give us great foundations for bringing our multi-studio portfolio to a wider audience, and we look forward to working together to deliver high-quality gaming experiences to operators and players globally.
Hristofor Hristov, commercial director aggregation at Bragg, said:
Adding Massive Gaming to the Bragg hub is a fantastic step forward as we continue to enrich our aggregation offering with high-quality, diverse content. Their multi-studio approach perfectly aligns with what modern operators are looking for. We are excited to leverage our robust technology and footprint to propel their games across Brazil, Greece, MGA markets and beyond.
With the Bragg partnership in place, Massive Gaming continues to build on its strategy of expanding global distribution through established aggregation platforms, complementing its growing network of direct operator and platform partnerships.
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