PartnerMatrix, a division of the EveryMatrix Group, has entered into an exclusive partnership with Broadway Platform, a Player Account Management (PAM) solution developed by SPRIBE. This collaboration aims to enhance the reach of the PartnerMatrix Agent System across Broadway's extensive global network.
Broadway Platform will implement the PartnerMatrix Agent System for its clients, providing a way to manage and scale both offline traffic operations and digital affiliate activities. This system is crafted to offer operators comprehensive visibility and control over agent performance, commission structures, and player activity within a unified environment. It is part of the broader PartnerMatrix ecosystem, which facilitates scalable management for online and offline traffic across various regions.
The partnership responds to the increasing demand for operational models that unite affiliate performance with agent-driven acquisition strategies, especially in markets where offline traffic remains a significant growth area. For operators and partners within the Broadway Platform network, this collaboration means they can access advanced agent management capabilities that enhance existing affiliate strategies. This capability is particularly crucial in fast-growing regions where agent-led acquisition is vital for both player acquisition and retention.
Vahe Khalatyan, the Head of PartnerMatrix, expressed enthusiasm about the partnership, stating, "We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators. Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally."
Giorgi Samkharadze, Director at Broadway Platform, added, "We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem. As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth."
