Fanatics, a prominent player in US sports merchandising and betting, has announced a strategic joint venture with Momentum Group to establish a presence in the UAE market. This venture will integrate all of Momentum’s existing commercial gaming licenses and operations in the region, leveraging Momentum’s expertise in local regulations alongside Fanatics' advanced technology and market adaptability.
Scott Burton, Chief Operating Officer of Momentum Group, emphasized the significance of this collaboration. He stated, 'The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture reflects the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.'
Designed for sustainable expansion, the partnership aligns with the UAE's regulatory framework and its national vision for the gaming sector. Conor Grant, President of Fanatics Gaming, remarked on the UAE’s commitment to responsible gaming, saying, 'The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.'
Through this joint venture, both companies plan to invest in technology, product development, and enhancing customer experiences. They aim to advance responsible gaming standards and player protection, enhance access to regulated gaming products in the UAE, and contribute to the growth of the UAE’s digital economy. Fanatics and Momentum underscore that responsible gaming and player protection are fundamental to their operations, committing to full compliance with the GCGRA framework in their UAE endeavors.
