Fanatics, a prominent US sports merchandising and betting company, has announced a strategic joint venture with Momentum Group to enter the UAE market. This collaboration integrates all of Momentum's existing commercial gaming licenses and operations in the UAE, merging the regional expertise and regulatory standing of Momentum with Fanatics' extensive product knowledge, technology, and scalability.
Scott Burton, Chief Operating Officer of Momentum Group, emphasized the significance of the UAE’s carefully regulated commercial gaming market. He stated, "This joint venture reflects the confidence that brings. Combining Momentum's regional experience with Fanatics' global product capability creates a partnership well placed to grow alongside this market for the long term."
The partnership has been designed to foster sustainable growth in line with the UAE's regulatory framework and its national vision for the gaming sector. Conor Grant, President of Fanatics Gaming, remarked, "The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together."
Through this joint venture, Momentum and Fanatics plan to invest in technology, product development, and enhancing customer experience. They aim to advance industry standards for responsible gaming and player protection while expanding access to top-tier regulated gaming products in the UAE, thereby contributing to the broader development of the UAE’s digital economy.
Both companies are committed to integrating responsible gaming and player protections into their operations, which they consider essential to their business ethos. Full compliance with the GCGRA framework will be fundamental to the new venture's operations in the UAE.
