Sporting Risk has enhanced its partnership with Entain through a new agreement that focuses on Entain’s operations in the Nordics and Central Europe. This agreement will see Sporting Risk providing its BetBuilder Suite to Entain’s various brands in the region, which include Optibet, Klondaika, Laimz, and Bwin. The BetBuilder Suite features two main products: Sporting Risk’s Self-Build BetBuilder, allowing customers to create their own combinations of pre-match and in-play betting markets for the same event, and the Pre-Canned BetBuilder, which offers curated single-click combinations based on popular market logic.
The technology from Sporting Risk computes correlated odds across selections within the same event by conducting extensive simulations for each fixture. This capability helps operators provide a richer and more engaging BetBuilder experience for sports like football, basketball, and ice hockey.
The newly expanded agreement further emphasizes Sporting Risk’s standing as a specialist provider of player-focused and same-game betting products for prominent global operators. It also showcases the growing demand for more intricate and flexible BetBuilder content within regulated European markets.
Andy Phillips, Chief Business Development Officer at Sporting Risk, stated, "Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play."
Meanwhile, Hendrik Ahuna, Director of Sportsbook for North and Central Europe at Entain NCE, commented, "We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers."
