On Tuesday, the Hellenic Gaming Commission (EEEP) released its annual report, revealing a modest increase in Greece's gambling revenue alongside enhanced regulatory and technical strategies for 2025.
The total gross gaming revenue (GGR) reached €3.07 billion, reflecting a 6.7% rise from the previous year.
Land-based gambling continued to be the leading segment, generating €1.88 billion, which constituted 61.2% of total GGR. In contrast, remote gambling accounted for 38.8% of GGR, showing a year-on-year growth of 10.5%.
The EEEP reported supervisory income of €23 million, sourced entirely from statutory revenues. Public revenues from gambling, including taxes, levies, and license fees, amounted to €1.17 billion, marking an 11.2% increase compared to 2024.
In the land-based sector, number games such as KINO produced the largest share of revenue at €711.3 million, or 37.8% of land-based GGR. Land-based sports betting closely followed with €414.2 million, accounting for 22% of the total. Video Lottery Terminals (VLTs) contributed €365.9 million, or 19.5% of land-based GGR, while casinos generated €268.6 million, representing 14.3%. The state lotteries added another €114.6 million, or 6.1%, while horse racing remained the smallest segment with €6.4 million, just 0.3% of land-based GGR.
The online gambling sector, which represented 38.79% of total GGR in 2025, was supported by 24 licensed online operators, with additional applicants still in the licensing process. Fixed-odds betting, including wagers on real and virtual events, generated 40.3% of online GGR, while other online products, such as live casino, poker, and slots, accounted for the remaining 59.7%.
Online betting operators emerged as the largest contributors to public gambling revenues, generating €736.94 million, which is 63.1% of all public receipts from gambling. OPAP, the nation’s lottery, contributed €326.66 million, amounting to 27.95% of public revenues. OPAP reported its highest GGR during its FY25, which ended in December 2025, driven by a 16.9% rise in iGaming revenue amid its ongoing integration with Allwyn.
Casinos added €61.76 million to public revenues, corresponding to 5.28% of the total, while the Greek State Lotteries produced €42.60 million, or 3.65%.
In efforts to enhance enforcement, the commission initiated the first phase of a centralized player registry, which enables the unique identification of players across multiple licensed operators. Seven license holders connected to this system in 2025, paving the way for a unified self-exclusion framework.
Focusing on player protection, the regulator processed 57 self-exclusion requests. Data indicated that 84% of these applicants were male, with 63% aged 35 or younger.
Earlier this year, the Hellenic National Bioethics and Technoethics Commission proposed stronger controls on marketing and stricter identity verification procedures to combat underage gambling. Recommendations included reducing advertising exposure for betting apps during periods likely to attract teenagers, implementing statutory limits on advertising on radio and TV, and introducing new regulations governing the frequency and content of online advertisements.
Gambling advertising expenditure for the year reached approximately €130 million, with online channels, including search, display, video, social media, mobile apps, and influencers, making up the largest share, followed by television. The EEEP approved 1,301 advertising and marketing plans in 2025, rejecting 156.
Enforcement actions against illegal gambling also heightened, with the regulator issuing six blacklist updates throughout the year. The number of blocked domains increased from 9,590 in 2024 to 12,642 in 2025, and the commission received 586 whistleblower reports. The government estimated illegal activities caused a loss of approximately €400 million in state revenue last year.
According to a study by the Hellenic Gaming Commission, 10% of respondents noted that influencers were their direct entry point to illegal gambling websites.
