In 2025, members of the European Gaming and Betting Association (EGBA) represented around 30% of the online gross gaming revenue (GGR) in Europe, as detailed in the association's 2026 Annual Activity Report. This report provided insights into regulatory developments alongside aggregate market data from its members throughout the previous year.
The membership roster comprises major industry players like Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies, and Tipico. As of 2025, EGBA members collectively held 401 online licenses across 22 jurisdictions, a notable 25% increase from the 321 licenses reported in 2024.
Data from EGBA members indicated strong growth in 2025, with a total online GGR of €18 billion (approximately $20.6 billion), marking a 34% rise compared to the previous year. The total stakes placed reached €275.3 billion, which is a 28% increase year-on-year.
Breaking down the GGR, casino games accounted for 48%, sports betting made up 46%, while poker and other categories, including bingo and esports, contributed 3% each. Within sports betting, pre-match wagers represented 63% of GGR, whereas in-play betting accounted for the remaining 37%. The winnings for customers across the membership grew by 27%, totaling €257.3 billion.
An interesting trend noted was the decline in the return to player (RTP) rate, which has fallen consecutively since 2021, dropping to 93.4% in 2025 from 93.7% in 2024. As a result, the operating margin for these operators rose slightly to 6.6%, from 6.3% the previous year. Operators have adjusted RTP as a strategy to cope with rising costs arising from gambling tax increases and stake limits, though some industry voices caution that this could diminish players' lifetime value.
The report also highlighted a 13% increase in active customer accounts, which rose to 43.8 million in 2025, a 47% increase from the 29.8 million accounts in 2021. This growth reflects both the expansion of EGBA’s membership and organic increases among the members themselves.
Regarding vertical distribution, online casino activities were slightly more prevalent, comprising 48% of activity, compared to betting at 46%. Both poker and other betting activities held a 3% share each.
In GGR growth, sports betting stood out with a remarkable 49% growth, amounting to €8.2 billion, while the casino segment grew 23%, reaching €8.6 billion.
Sustainability initiatives were also addressed in the report. In collaboration with the European Advertising Standards Alliance (EASA), EGBA initiated a Responsible Influencer Marketing Pledge in October 2025, promoting practices such as age-gating and transparent partnerships, supported by independent oversight and content removal strategies.
The fifth annual European Safer Gambling Week, held from November 17-23, 2025, reported significant engagement, with 221 partners from 24 countries participating—a 14% increase from the previous year. This year marked the introduction of safer gambling messages during live televised football matches in several countries, including Bulgaria, Germany, Greece, and Italy. Additionally, EGBA launched a dedicated resource website, safergambling.eu, which offers country-specific helpline information and self-exclusion tools for users.
