The Hellenic Gaming Commission (EEEP) released its annual report on Tuesday, revealing a modest growth in Greece's gambling revenue for 2025 alongside increased regulatory measures.
In 2025, Greece's total gross gaming revenue (GGR) reached €3.07 billion, reflecting a 6.7% increase from 2024. Land-based gambling remained the leading sector, generating €1.88 billion and comprising 61.2% of total GGR. Meanwhile, remote gambling accounted for 38.8% of the revenue, experiencing a year-on-year growth of 10.5%.
The EEEP reported supervisory income of €23 million, entirely sourced from statutory means. Gambling-related public revenue through taxes, levies, and licensing fees totaled €1.17 billion, representing an 11.2% rise compared to the previous year.
Land-based gambling contributed significantly to revenue, with number games such as KINO generating €711.3 million, or 37.8% of land-based GGR. Sports betting from land-based venues provided €414.2 million, which accounted for 22% of the total, while Video Lottery Terminals (VLTs) generated €365.9 million, making up 19.5%. Casinos contributed €268.6 million, or 14.3%, and state lotteries added €114.6 million, equivalent to 6.1%. Horse racing remained the smallest segment, producing merely €6.4 million, accounting for 0.3% of land-based GGR.
The online gambling sector represented 38.79% of total GGR in 2025, supported by 24 licensed online operators, with more applicants currently undergoing the licensing process. Within this sector, fixed-odds betting, covering both real and virtual events, accounted for 40.3% of online GGR, while other online gambling products, including live casino variants, poker, and slots, contributed 59.7%.
Online betting operators emerged as the largest contributors to public gambling revenues, generating €736.94 million, or 63.1% of total public receipts from gambling. The country's lottery operator, OPAP, added €326.66 million to public revenues, representing 27.95%. OPAP reported a record GGR in its fiscal year ending in December 2025, boosted by a 16.9% increase in iGaming revenue amid its integration with Allwyn. Additionally, casinos generated €61.76 million, equating to 5.28%, while state lotteries contributed €42.60 million, or 3.65% of total public gambling receipts.
In terms of player protection, the EEEP initiated the first phase of a central player registry, which allows for unique identification across various licensed operators. By 2025, seven license holders were integrated into this system, setting the stage for a unified self-exclusion framework. The regulator focused heavily on player safety, processing 57 indefinite self-exclusion requests, with data revealing that 84% of applicants were male and 63% were under 35 years of age.
The Hellenic National Bioethics and Technoethics Commission urged tighter regulations on marketing practices and improved identity verification to combat underage gambling. The commission recommended limiting advertising during times likely to reach teen audiences, including specific constraints on television and radio broadcasts, as well as regulating online ad frequency and content. Gambling advertising expenditure hit around €130 million, with online platforms making up the largest share, followed closely by television. Throughout 2025, the EEEP approved 1,301 marketing and advertising plans while rejecting 156.
Regulatory enforcement against illegal gambling increased significantly, with six blacklist updates issued during the year, which expanded blocked domains from 9,590 in 2024 to 12,642. The EEEP documented 586 whistleblower reports. The government estimated that illegal gambling cost approximately €400 million in lost revenue in the previous year, according to a statement made in March. A study conducted in 2025 by the Hellenic Gaming Commission (HGC) indicated that 10% of respondents reported influencers as the primary pathway to illegal gambling sites.
