The European Gaming and Betting Association (EGBA) reports that its members accounted for approximately 30% of the total online gross gaming revenue (GGR) in Europe in 2025, according to their 2026 Annual Activity Report.
This report provides a comprehensive overview of regulatory changes and aggregated market data from its members for the year. Notable members include Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies, and Tipico.
Collectively, EGBA members held 401 online licenses across 22 jurisdictions, marking a significant 25% rise from the prior year’s figure of 321 licenses.
The data revealed impressive growth, showing a total combined online GGR of €18 billion ($20.6 billion), representing a 34% increase from 2024. Stake volumes also grew, reaching €275.3 billion – a 28% year-on-year rise. Casino games dominated the GGR, making up 48%, while sports betting accounted for 46%, with poker and other categories (including bingo and esports) each making up 3%. Of the sports betting GGR, pre-match betting represented 63%, leaving 37% for in-play betting.
Furthermore, customer winnings surged by 27% to €257.3 billion compared to the previous year.
Despite this growth, the return to player (RTP) rate has been consistently declining since 2021. In 2025, it stood at 93.4%, down from 93.7% in 2024. As a result, operators saw a slight increase in operating margins, rising to 6.6% from 6.3% the previous year. Many operators have adopted lower RTP as a strategy to offset rising costs, particularly from gambling tax hikes and limitations on deposits and stakes. Some industry experts argue that this approach could reduce the long-term player value.
In 2025, active customer accounts grew by 13%, reaching 43.8 million, which represented a 47% increase since 2021, when active accounts numbered 29.8 million. This growth reflects both the expansion of the EGBA’s membership and organic growth within its existing members.
In terms of revenue by type, iGaming and betting remained closely matched, with online casino slightly ahead at 48% compared to 46% for betting, while poker and other categories accounted for 3% each. Sports betting experienced the most notable year-on-year GGR growth, climbing 49% to €8.2 billion, while casino revenue increased by 23% to €8.6 billion.
The report also highlighted the EGBA's focus on sustainability initiatives throughout 2025. In collaboration with the European Advertising Standards Alliance (EASA), the EGBA introduced a Responsible Influencer Marketing Pledge in October 2025. This pledge aims to prompt members to enforce stricter age-gating and ensure transparency in paid partnerships, along with restrictions on content appealing to younger audiences, which will be monitored independently.
During the fifth annual European Safer Gambling Week, held from November 17-23, 2025, participation increased, with 221 partners engaged across 24 countries, up 14% from the previous year. For the first time, safer gambling messages were included in live televised football matches in Bulgaria, Germany, Greece, and Italy. Additionally, EGBA launched a dedicated website, safergambling.eu, offering country-specific helplines and self-exclusion resources.
