In 2025, members of the European Gaming and Betting Association (EGBA) represented around 30% of the online gross gaming revenue (GGR) in Europe, as detailed in their 2026 Annual Activity Report. The report showcases a comprehensive analysis of regulatory trends and market data drawn from its members throughout the year.
Among the notable members of the EGBA are well-known names in the industry such as Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies, and Tipico.
The association revealed that its members collectively held 401 online licenses across 22 jurisdictions, reflecting a 25% rise from the 321 licenses reported in 2024.
Significant growth was highlighted in the aggregated figures for 2025. The total combined online GGR soared to €18 billion ($20.6 billion), marking a substantial 34% increase from the previous year. Stake amounts also rose, with a total of €275.3 billion placed, which is a 28% year-on-year growth.
When breaking down the revenue sources, casino games generated 48% of the GGR, while sports betting accounted for 46%. Poker constituted 3%, and other categories, including bingo, virtual betting, esports, and event betting, made up the remaining 3%. Pre-match betting encompassed 63% of the sports GGR, leaving 37% for in-play betting.
Customer winnings from EGBA members increased by 27% compared to 2024, totaling €257.3 billion.
Of note, the return to player (RTP) rate has consistently decreased since 2021, reaching 93.4% in 2025, a drop from 93.7% the previous year. Consequently, the operating margin for operators nudged up to 6.6%, edging up from 6.3% in 2024. This trend of lowering RTP rates has been a strategy employed by operators to counteract rising costs stemming from gambling taxes and caps on deposits and stakes, although many in the industry argue this approach might diminish long-term player value.
According to the report, the number of active customer accounts surged by 13% in 2025, reaching 43.8 million, which is a remarkable 47% increase since 2021, when active accounts stood at 29.8 million. The growth is attributed to both the expansion of EGBA’s membership and organic growth within member companies.
The vertical analysis shows a balance between iGaming and betting, with online casino revenues slightly leading at 48%, compared to 46% for betting. Both poker and other categories maintained a 3% share.
Sports betting saw the highest year-on-year GGR growth, climbing 49% to €8.2 billion, while casino revenues rose by 23% to €8.6 billion.
The report also outlined the EGBA's commitment to sustainability, such as their collaboration with the European Advertising Standards Alliance (EASA) to launch the Responsible Influencer Marketing Pledge in October 2025. This initiative aims to enforce stricter age restrictions, enhance clarity in paid partnerships, and limit content targeted towards minors, all of which will be monitored for compliance.
Additionally, the fifth annual European Safer Gambling Week, running from November 17 to 23, 2025, experienced considerable expansion, engaging 221 partners across 24 countries, marking a 14% increase from the previous year. Safer gambling messages were notably broadcast during live football matches for the first time in Bulgaria, Germany, Greece, and Italy. To further support responsible gambling, the EGBA established a dedicated resource website – safergambling.eu – which provides local helplines and self-exclusion tools.
