The Hellenic Gaming Commission (EEEP) published its annual report on Tuesday, revealing a moderate increase in Greece’s gambling revenue, along with strengthened regulatory measures for 2025. The total gross gaming revenue (GGR) reached €3.07 billion, reflecting a 6.7% rise from the previous year.
In Greece, land-based gambling continued to dominate, generating €1.88 billion, which comprised 61.2% of total GGR. This segment was bolstered by a significant year-on-year growth of 10.5% in remote gambling, which accounted for the remaining 38.8% of GGR.
The EEEP reported supervisory income of €23 million, fully funded through statutory sources. Public revenue from gambling taxes, levies, and license fees totaled €1.17 billion, representing an 11.2% increase compared to 2024.
Breaking down the land-based revenue, number games, including KINO, accounted for the largest share at €711.3 million, or 37.8% of land-based GGR. Land-based sports betting followed with €414.2 million, 22% of the total, while Video Lottery Terminals (VLTs) generated €365.9 million, equating to 19.5%. Casinos contributed €268.6 million, which is 14.3% of land-based GGR, and state lotteries brought in €114.6 million (6.1%). Horse racing was the smallest segment, generating €6.4 million, or 0.3% of land-based GGR.
In the online sector, remote gambling made up 38.79% of total GGR in 2025, with 24 licensed operators and more in the licensing pipeline. Fixed-odds betting, covering real and virtual events, produced 40.3% of online GGR, while other products such as live casino, poker, and slots contributed 59.7%.
Online betting operators were the main contributors to public gambling revenues at €736.94 million, comprising 63.1% of all public sector receipts. Additionally, OPAP, the national lottery, added €326.66 million, which was 27.95% of public revenues. OPAP reported a record GGR for its fiscal year 2025, ending December 2025, driven by a 16.9% rise in iGaming revenue amid its ongoing integration with Allwyn. Casinos provided €61.76 million (5.28% of public receipts), while Greek State Lotteries contributed €42.60 million (3.65%).
The EEEP also commenced the first phase of a central player registry, aimed at unique player identification across various licensed operators. Seven license holders connected to this system in 2025, establishing a framework for a unified self-exclusion mechanism. Player protection remained a priority, with the regulator processing 57 indefinite self-exclusion requests, noting that 84% of the applicants were male and 63% were under 35 years old.
Earlier this year, the Hellenic National Bioethics and Technoethics Commission called for enhanced control over marketing practices and stricter identity verification to combat underage gambling. Recommendations included reducing advertising exposure during times likely to attract a teenage audience and new regulations to limit the frequency and content of online advertisements.
Gambling advertising expenditure in 2025 reached approximately €130 million, with online channels, including search, display, video, and social media, taking the largest share. The EEEP approved 1,301 advertising and marketing plans while rejecting 156.
Enforcement against illegal gambling increased, with six blacklist updates that raised the number of blocked domains from 9,590 in 2024 to 12,642. The commission received 586 whistleblower reports. The government estimated that illegal activities cost the state about €400 million in lost revenue last year. According to a 2025 study by the Hellenic Gaming Commission (HGC), 10% of respondents indicated that influencers were their direct link to illegal gambling websites.
