On Tuesday, the Hellenic Gaming Commission (EEEP) released its annual report, revealing a modest rise in Greece's gambling revenue alongside enhanced regulatory measures set for 2025.
Gross gaming revenue (GGR) in Greece reached €3.07 billion in 2025, reflecting a 6.7% increase from the previous year. The land-based gambling sector dominated, generating €1.88 billion and making up 61.2% of the total GGR. In contrast, remote gambling accounted for 38.8% and saw a year-on-year growth of 10.5%.
The EEEP reported supervisory income of €23 million, funded entirely through statutory sources. Public revenues derived from gambling taxes, levies, and license fees totaled €1.17 billion, a significant increase of 11.2% compared to the prior year.
In detail, of the €1.88 billion from land-based gambling, number games like KINO provided the largest share at €711.3 million, representing 37.8% of land-based GGR. Land-based sports betting followed with €414.2 million (22%), while Video Lottery Terminals (VLTs) contributed €365.9 million, or 19.5%. Casinos generated €268.6 million, accounting for 14.3% of land-based GGR, and state lotteries added another €114.6 million (6.1%). Horse racing, the smallest segment, generated just €6.4 million, or 0.3%.
In the online gambling sector, remote gaming made up 38.79% of total GGR in 2025, with 24 licensed online operators and several others in the licensing process. Fixed-odds betting, including real and virtual events, comprised 40.3% of online GGR, while other products like live casino, poker, and slots made up 59.7%.
Online betting operators emerged as the largest contributors to public gambling revenues, yielding €736.94 million, equivalent to 63.1% of all public sector receipts. OPAP, Greece's lottery operator, added €326.66 million, accounting for 27.95% of public revenues. OPAP experienced a record GGR in its fiscal year ending December 2025, driven by a 16.9% rise in iGaming revenue as it continues its integration with Allwyn.
Casinos contributed €61.76 million, representing 5.28% of total public receipts, while Greek State Lotteries generated the remaining €42.60 million (3.65%).
In terms of enforcement and illegal activity, the commission initiated the first phase of a central player registry to facilitate unique player identification across licensed operators. In 2025, seven license holders connected to this system, establishing a foundation for a unified self-exclusion framework. Player protection was prioritized, with 57 indefinite self-exclusion requests processed; 84% of these applicants were male, and 63% were 35 years old or younger.
Earlier this year, the Hellenic National Bioethics and Technoethics Commission called for stricter controls in marketing practices and identity verification to combat underage gambling. This included advocating for reduced advertising exposure for legal betting apps during peak teen viewing times and new regulations on online advertisements.
Gambling advertising expenditure reached around €130 million in 2025, with online platforms, including search and social media, taking the largest share, followed by television. During the year, the EEEP approved 1,301 advertising and marketing plans while rejecting 156.
The regulator intensified its efforts against illegal gambling, issuing six blacklist updates throughout the year and increasing blocked domains from 9,590 in 2024 to 12,642. In total, 586 whistleblower reports were received. The government estimated that illegal activities cost the state approximately €400 million in lost revenue the previous year.
A 2025 study conducted by the Hellenic Gaming Commission (HGC) found that 10% of respondents indicated that influencers led them to illegal gambling websites.
