Play’n GO has announced a significant expansion of its operations in Latin America with the launch of its services on Betano, an online sports betting and gaming brand owned by Kaizen Gaming, a prominent player in the GameTech sector. This partnership specifically targets Colombia, a market recognized for its established regulatory framework and trustworthiness.
With the introduction of Betano Colombia, players will now gain access to the complete range of Play’n GO’s offerings. This includes well-known titles like Book of Dead and Reactoonz, along with a variety of other premium games designed to provide top-tier entertainment legally.
This launch accentuates Play’n GO’s commitment to regulated markets and marks another significant achievement in its expanding journey through Latin America. Play’n GO sees Colombia as a vital market, given its reputation as one of the most reliable regulated jurisdictions in the region. The collaboration with Betano is expected to broaden access to the company’s wide array of high-quality content for players in the country.
Magnus Olsson, Play’n GO's Chief Commercial Officer, expressed the importance of the Colombian market in the company's global growth strategy, stating, "Colombia is an incredibly important market to Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally. Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties."
