In a recent conversation, SOFTSWISS founder Ivan Montik detailed the significant evolution the company has undergone since its inception. From its beginnings as a startup, SOFTSWISS has transformed into a well-established global business with a comprehensive ecosystem of products and strong leadership. Montik highlighted the difference between the early days filled with uncertainty and the current status of SOFTSWISS, which is now a stable B2B company operating on a global scale.
Montik expressed pride in the company’s ability to maintain the flexibility that fostered its initial growth. Despite becoming larger and more stable, SOFTSWISS has retained a startup mentality, allowing it to explore innovative management approaches and adapt swiftly to market changes.
Discussing perceptions of the industry, Montik remarked that the idea of online gaming as a new and niche market is becoming outdated; the iGaming sector has emerged as a major industry with established regulations across various jurisdictions. He noted that iGaming is now a substantial part of the global economy, pointing out the rise of prediction markets as a sign of the industry's ongoing evolution.
Looking ahead, Montik believes the most successful future companies in iGaming will maintain flexibility while avoiding the pitfalls of becoming slow and bureaucratic. Drawing an analogy with the automotive industry, he emphasized that large companies must find a balance between stability and the ability to pivot quickly. He cited SOFTSWISS's recent launch of a prediction markets solution as an example of their agility in responding to market opportunities.
Montik is also focused on growth metrics, stating that revenue and profit are vital indicators of a company's development. While the iGaming market is expected to grow at around 10% annually, he aims for SOFTSWISS to achieve a growth target of at least 20%, ideally 30%, which would position the company as a leader in shaping market trends rather than merely keeping pace.
He underscored the link between SOFTSWISS’s growth and that of its clients, noting the importance of fostering partnerships that help operators discover new opportunities in regulated markets.
Finally, Montik hopes that a closer examination of SOFTSWISS reveals a company committed to strong technology and infrastructure for the iGaming sector, alongside a passionate team of professionals dedicated to high standards of service. He embodies a philosophy that encourages doing work in a manner that ensures pride in their outcomes, which permeates through their products, services, and collaborations.
