Bonus abuse is a persistent challenge in the online betting industry, complicating the landscape for operators and consumers alike. In a recent discussion, James Swann-Phillips of iGB spoke with Marc Burroughes, chief commercial officer of EveryMatrix, about the company's innovative solution for detecting bonus abuse: Bonus Guardian.
Bonus abuse has existed as long as bonuses themselves have been offered, and today it accounts for significant profit loss as operator margins tighten. In response to this challenge, EveryMatrix has developed a cutting-edge technology designed to enhance the detection of bonus abuse.
Burroughes highlighted that advancements in technology have greatly improved the ability to identify and address bonus abuse. He pointed out that while the tactics used by abusers have become more sophisticated, EveryMatrix's solutions have similarly evolved to monitor user activity comprehensively instead of relying on isolated events. This approach successfully mitigates potential disruptions to user experience.
"It’s flagging suspicious behaviour to the operator. The operator can make a decision about what action they take," Burroughes explained in the interview.
During their conversation, Burroughes provided insights into how Bonus Guardian operates, addressing potential issues with false flags and the solution's implications for both risk management and marketing teams. For in-depth answers to these queries, viewers are encouraged to watch the full interview available above or here.
