Bonus abuse is a challenging issue in the gaming industry — difficult to define and even trickier to detect. To shed light on this topic, James Swann-Phillips from iGB sat down with Marc Burroughes, the chief commercial officer of EveryMatrix, at the company's office to discuss their innovative AI-powered solution, Bonus Guardian.
Bonus abuse has persisted as long as bonuses themselves, significantly impacting profit margins in an industry where operators are under increasing pressure. In response, EveryMatrix has developed a fresh approach to combating this issue.
Burroughes shared that advancements in technology have greatly enhanced the ability to spot bonus abuse. Although the tactics used by abusers are becoming more sophisticated, EveryMatrix has adapted its technology to assess behavioral patterns comprehensively rather than react solely to isolated incidents. This approach has been effective while also maintaining a positive user experience.
"It flags suspicious behavior to the operator, allowing them to decide on the appropriate course of action," Burroughes stated.
If you're curious about how Bonus Guardian operates, whether it generates false flags, and its implications for risk and marketing teams, watch the full video interview with Burroughes above for detailed insights.
Furthermore, don’t miss the opportunity to catch another interview featuring EveryMatrix’s co-CEO, Jonas Groes.
