Soft2Bet is set to revive its Player Experience Academy initiative at the SBC Summit 2026 on September 29. In its second year, the program aims to highlight the importance of user satisfaction and regulatory adherence, focusing on how these elements can influence the future of player experiences, foster sustainable growth, and promote responsible gaming.
Building on last year's success, where demand for the Academy surpassed expectations, this year's offering presents a fresh agenda aimed at senior decision-makers. The initiative is designed to provide tangible strategies to enhance player experiences while ensuring compliance in competitive markets.
Scheduled for September 29, 2026, at Sala Tejo, MEO Arena, the Academy will be part of SBC Summit’s Education+ program. This half-day event will gather industry leaders and commercial decision-makers for sessions led by experts on various topics, including research, behavioral science, and tactics for boosting player engagement and retention.
Participants can expect to explore concepts such as behavioral design, player psychology, personalization, and retention frameworks. With a mix of talks, panels, demonstrations, and hands-on workshops, attendees will gain insights on translating product strategies into real-world business outcomes.
Rasmus Sojmark, Founder and CEO of SBC, remarked, "Some of the most effective engagement mechanics in iGaming came from outside the industry. Video games, retail, and entertainment have shown how missions, progression systems, battle passes, and personalized rewards build stronger and more lasting customer relationships. This Academy will explore how operators can adapt those ideas while recognizing the industry's regulatory responsibilities."
David Yatom Hay, General Counsel at Soft2Bet, stated, "The second edition of the Player Experience Academy is designed to move beyond theory and focus on execution. It will provide the frameworks, insights, and strategies needed to create stronger player engagement, improve retention, and generate measurable commercial results."
After the enthusiastic reception of its inaugural edition, the Academy will concentrate on the latest advancements in behavioral analytics, personalization, and retention technology. Merging commercial insights with product knowledge, it aims to equip decision-makers with actionable strategies to improve engagement in both casino and sportsbook operations.
The booming iGaming industry is reflected in the SBC Summit attendance numbers, which grew from 25,000 in 2024 to over 30,000 in 2025. Sustaining this growth requires a focus beyond mere operational scaling; it calls for nurturing future talent and sharing collective expertise to uplift the gaming sector.
The Player Experience Academy embodies this philosophy, aspiring to transform behavioral design from a basic commercial tactic into a cooperative framework. Through shared discussions and research-driven insights, the initiative seeks to enhance player experiences, promote responsible gaming, and ultimately shape innovative entertainment in the industry.
The Academy will occur on Tuesday, September 29, 2026, from 1:30 PM to 5:00 PM at Sala Tejo, MEO Arena. More details about the program, speakers, and registration will follow shortly.
