Evoplay has launched the Winter edition of its Season of Legends campaign, featuring a prize pool of €1 million and an extensive promotional strategy aimed at helping casino operators engage players throughout the festive period and beyond. This campaign, which spans from December 2026 to February 2027, encompasses key events such as Christmas, New Year, and Valentine's Day within a cohesive engagement approach.
The campaign encourages operators to integrate early, maximizing the full potential of the promotional calendar throughout the season. Unlike traditional seasonal promotions, Season of Legends incorporates a Tournament and a Wheel of Fortune, alongside Infinity Prize Drops, New Year Prize Drops, and a novel Lucky Scratch Cards mechanic. Each element presents unique ways for players to engage, enhancing the entertainment value in a comprehensive package.
Infinity Prize Drops will be active for 28 consecutive days each month, independent of the Tournament and Wheel of Fortune segments. This approach ensures that rewards remain accessible between scheduled promotions, maintaining player engagement throughout the campaign.
Additionally, New Year Prize Drops will take place daily from December 1, 2026, to January 31, 2027, extending the festive atmosphere beyond just New Year’s Eve.
The campaign also features Lucky Scratch Cards, an interactive new mechanic intended to refresh player interest during slower periods. This feature allows players to win more and helps operators retain engagement during the campaign. It requires activation through a Balance Increase connection, with no extra setup needed.
For operators, the blend of competitive, recurring, and interactive elements provides a ready-to-use promotional offering, combining various engagement opportunities within one coordinated calendar. This strategy allows partners to diversify their seasonal promotions, providing multiple incentives for players to return.
Diana Larina, CMO at Evoplay, remarked, "The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey. The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative, and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning.
