Wazdan is launching Cointober, a campaign centered around its popular Coins™ series, utilizing various platforms including social media, public relations, and partner communications to showcase the titles that have established this series as a standout within their offerings.
The initiative will kick off with the release of 25 Coins™ x3000 on October 1 and will wrap up with the debut of 36 Coins™ x3000 on November 3. Cointober aims to emphasize the overall identity of the Coins™ series rather than just focusing on individual game releases, demonstrating how it has adapted to evolving player preferences and diverse market demands through games like Bumba Meu Coin™, Ox Coin™, and Easter Coins™.
A key aspect of the Coins™ series is the Hold the Jackpot™ bonus round, which amplifies winning opportunities. Unique mechanics like Sticky to Infinity™, which allows players to retain high-paying symbols during the bonus round, and Cash Infinity™ symbols that hold a value of up to 10x and remain fixed during base play, enhance gameplay.
The upcoming campaign will also introduce the enhanced Cluster Collector mechanic, along with chances to win Mini, Minor, Major, and Grand Jackpots, ensuring a progressive and distinctive bonus experience for each title.
Cointober represents a strategic expansion beyond individual game releases, elevating the Coins™ series as a collective entity.
Radka Bacheva, Wazdan’s Head of Sales and Business Development, commented, "Since its inception in 2022 and now featuring over 30 standalone titles, the Coins™ series has evolved into a significant part of our portfolio by allowing us to innovate on a familiar framework with new mechanics and player experiences. Cointober is a logical progression for us, as it enables us to consolidate these titles and celebrate what makes Coins™ so distinctive. We anticipate showcasing this series for over a month and highlighting the ongoing opportunities it presents.
