Evoplay, recognized for its innovative game development, has launched the Winter edition of its Season of Legends campaign, featuring a significant prize pool of €1 million and an extensive promotional package to aid casino operators in engaging their players during the festive months and beyond.
The campaign is scheduled to run from December 2026 through February 2027, aligning festive occasions like Christmas, New Year, and Valentine’s Day under a unified engagement strategy. Evoplay encourages its partners to implement these features early to maximize the comprehensive promotional calendar throughout the season.
Breaking away from conventional seasonal promotions, the Season of Legends campaign merges several exciting elements: a Tournament, a Wheel of Fortune, and multiple prize drops, along with a novel mechanic called Lucky Scratch Cards. Each of these features provides distinct avenues for player participation, enhancing the overall entertainment value within a single, easily deployable package.
The Infinity Prize Drops will be active for 28 consecutive days each month, ensuring rewards are accessible regardless of the Tournament and Wheel of Fortune phases. This approach sustains player engagement consistently across the entire campaign.
Additionally, New Year Prize Drops will be available daily from December 1, 2026, to January 31, 2027, extending festive celebrations well beyond New Year’s Eve.
The introduction of Lucky Scratch Cards adds an interactive layer aimed at rekindling player interest during quieter times. This feature presents operators with more opportunities to attract players, as it requires no extra setup and can be activated with a Balance Increase connection.
For operators, the combination of various competitive, ongoing, and interactive features results in a comprehensive promotional offering that consolidates numerous engagement opportunities within a coordinated calendar. This strategy allows operators to diversify their seasonal promotions and create multiple incentives for players to return.
Diana Larina, CMO at Evoplay, stated, "The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey. The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By integrating the campaign’s mechanics, creative, and calendar into one package, we are simplifying the process for our partners to deliver a cohesive experience and engage with players from the outset."
