Evoplay, a prominent game development studio known for its innovative offerings, has launched the Winter edition of its Season of Legends campaign, showcasing a substantial prize pool of €1 million. This campaign aims to provide casino operators with a comprehensive promotional package designed to engage players during the festive season and beyond.
Scheduled to run from December 2026 to February 2027, this initiative integrates milestones like Christmas, New Year, and Valentine’s Day into a single, cohesive engagement strategy. Evoplay encourages its partners to start integrating the campaign early to maximize the benefits of the promotional calendar throughout the entire season.
Season of Legends steps beyond conventional seasonal promotions by incorporating a Tournament and Wheel of Fortune, along with features like Infinity Prize Drops, New Year Prize Drops, and the newly introduced Lucky Scratch Cards mechanic. Each feature provides varied engagement methods for players, enhancing the entertainment value within a comprehensive, ready-to-implement package.
Infinity Prize Drops will occur over 28 consecutive days each month, functioning independently from the Tournament and Wheel of Fortune, ensuring that rewards remain accessible between scheduled promotional activities. This strategy is aimed at sustaining player engagement throughout the entirety of the campaign.
Furthermore, New Year Prize Drops will take place daily from December 1, 2026, to January 31, 2027, extending the festive atmosphere beyond New Year’s Eve.
The introduction of Lucky Scratch Cards adds an interactive element designed to maintain player interest during quieter periods. This feature enhances winning opportunities and is activated through a Balance Increase connection, requiring no additional setup from operators.
For casino operators, the blend of competitive, recurring, and interactive mechanics presents a ready-to-use promotional framework that consolidates multiple opportunities for player engagement into a single, coordinated calendar. By diversifying their promotional efforts beyond exclusive tournaments or brief festive events, partners can create various incentives for players to return.
Diana Larina, CMO at Evoplay, emphasized the campaign's foundational approach: "The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey. The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning."
