Incentive Games, a prominent B2B iGaming software provider, has expanded its presence in North America by launching five of its gaming titles via its real-money gaming branch, Incentive Studios, with the well-known online operator bet365 in Alberta. This marks the company's debut in the province, introducing games such as Kicker, Mega Flight, Mega Flight Boost, Velocity, and Squid Game Red Light Green Light Cashout to bet365 players.
The addition of these arcade and crash-style games signifies Incentive Studios’ ongoing strategy to enter regulated gaming markets. This rollout aligns with the company’s commitment to licensed market entries, enhancing its portfolio across Canada’s most recently regulated gaming province.
This partnership deepens an established relationship between Incentive Games and bet365, highlighting their collaborative efforts to provide engaging gaming experiences in various regions.
Ahmed Baker, Chief Commercial Officer at Incentive Games, expressed enthusiasm about the launch, stating, "We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America. Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province."
Rich Graham, bet365’s Associate VP of Gaming, noted the significance of the partnership, saying, "Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals. We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products."
The Alberta launch contributes to Incentive Studios’ growth in regulated markets, following successful entries in jurisdictions like Ontario, Brazil, and Pennsylvania, as the company continues to extend its reach across North America and beyond.
