Incentive Games, a leading B2B iGaming software provider, has expanded its presence in North America by launching five of its titles in Alberta with the well-known online operator, bet365. The games included in this launch are Kicker, Mega Flight, Mega Flight Boost, Velocity, and Squid Game Red Light Green Light Cashout. This marks Incentive Studios' first entry into Alberta and signifies a key milestone in its expansion within regulated North American markets.
The introduction of these crash and arcade-style games allows Incentive Studios to reach players in Canada’s newest regulated gaming province, aligning with the company's strategy to enter licensed markets.
This partnership enhances the already established relationship between Incentive Games and bet365 as both companies collaborate to create engaging gaming experiences in various jurisdictions. Ahmed Baker, Chief Commercial Officer at Incentive Games, expressed his satisfaction with the launch, stating, "We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world's leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America. Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province."
Rich Graham, Associate Vice President of Gaming at bet365, also commented on the partnership, noting, "Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals. We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products."
The launch in Alberta follows Incentive Studios' recent entries into regulated markets such as Ontario, Brazil, and Pennsylvania, reflecting the company's growing footprint in North America.
