Coolbet, an Estonian gaming operator, has initiated a collective redundancy process that places 131 jobs at risk at its headquarters in Tallinn. The potential cuts could impact VG Estonia OÜ, a subsidiary of Coolbet, and have been officially reported to Estonia’s Unemployment Insurance Fund (Töötukassa). CEO Tomas Graham stated that consultation regarding these changes is anticipated to last throughout November, although no specific timelines have been confirmed yet.
In a statement, Coolbet acknowledged the significant impact these proposed changes would have on its workforce, emphasizing its commitment to managing the situation responsibly and respectfully for all employees involved. VG Estonia currently employs over 360 people, meaning that the potential job losses could affect more than a third of the workforce. Coolbet has a global employee count of approximately 1,000 staff members.
The roles likely to be most affected include positions in development, IT, and B2B operations, with some support roles such as customer care also facing potential cuts. The company’s B2B segment has experienced challenges over the past 12 to 18 months, particularly in the U.S. market, while B2C operations have reported stronger results in several key markets.
Coolbet has been part of Sega Sammy since its parent company, GAN, acquired it in 2025. When questioned about whether these restructurings were related to the change in ownership, Graham noted that Coolbet's strategic direction aligns with the long-term objectives of the broader group. He stated, "The restructuring reflects the need to adapt our operations to current business realities and changing market conditions."
This announcement follows a trend of job cuts in the industry; recently, Flutter revealed plans to cut up to 1,400 positions across its divisions in the UK and Ireland due to tax increases. Additionally, Brazil's recent betting ban has led to several job losses in the sector.
Despite these changes, Graham reaffirmed that Coolbet's headquarters will remain in Tallinn and that Estonia is a crucial market for the company, both as a business and for Coolbet's B2C brand.
