Games Global has strengthened its partnership with DraftKings Inc. (Nasdaq: DKNG) by entering into a multi-year contract that grants the Boston-based operator exclusive rights to the CASHINGO™ franchise in regulated U.S. iGaming markets.
Christian Bogstrand, DraftKings' Executive Vice President and General Manager of iGaming, expressed enthusiasm about the deal, stating, "We’re excited to deepen our relationship with Games Global and become the exclusive U.S. home of the CASHINGO™ franchise. We’re committed to delivering customers a best-in-class online casino experience through premium content, exclusive games, and innovative gameplay. Bringing these titles to our platform is another example of how we’re continuing to expand our game portfolio with differentiated experiences that give customers new and engaging ways to play."
Under the agreement, DraftKings customers will enjoy exclusive access to a growing collection of games featuring the innovative bingo-inspired slot mechanic, which was first created and introduced by Slingshot Studios with the game Links of Ra CASHINGO™. This unique mechanic combines a mirrored grid alongside traditional slot reels. When CASHINGO™ Coins, which carry cash and jackpot prizes, are placed on the slot, they are replicated on the CASHINGO™ grid. Players can win the total value of these coins by completing lines horizontally, vertically, or diagonally. The feature has proven popular, with the CASHINGO™ grid evolving throughout gameplay, enhancing the player's experience and rewards.
Joann Pierce, Chief Commercial Officer US at Games Global, remarked, "CASHINGO™ may be one of the newer Games Global franchises, but it has already established a position as one of our strongest-performing brands. The expansion of our agreement with DraftKings Casino grants them exclusive rights to the series in the U.S., providing its customers with unrivalled access to a diverse roadmap of CASHINGO™ releases."
Since its launch in July 2025, Slingshot Studios has expanded the CASHINGO™ franchise with the introduction of Eruption Blaze CASHINGO™, and the mechanic has also been integrated into other titles within Games Global’s network, including Mermaid Millions CASHINGO™ by Stormcraft Studios. With this new agreement, DraftKings Casino will exclusively represent the CASHINGO™ franchise in the U.S., enhancing its content offerings as the series continues to grow.
