The GAT Official Launch Brazil 2026 is set to focus on critical topics in the gaming sector, including market regulation, sports integrity, responsible gaming practices, B2B licensing, the proposed land-based casino legislation (PL 2234), and the evolving regulatory landscape surrounding prediction markets and lotteries. This significant event will take place at the Jockey Club of São Paulo on July 29 and 30.
Prominent figures in the industry, designated as GAT Brazil Ambassadors, will support the event’s objectives, including Alex W. Pariente, who serves as Chair of the launch event and is also a Founder and Principal at Pariente Advisory. Other notable ambassadors include Neil Montgomery, Liliana Costa, Bárbara Teles, and several industry leaders who will participate as moderators and panelists, collaborating with regulators and experts to address these pressing issues.
José Aníbal Aguirre, the Founder and CEO of GAT Events, expressed enthusiasm about introducing GAT to Brazil, noting, “I am truly excited about the work we have been doing to establish GAT in Brazil—a dream we have pursued for many years.” He also shared that the event will foster a celebration at Vicky Barcelona Restaurant on July 29, culminating in a deeper exploration of Brazil’s burgeoning gaming ecosystem on the following day.
In his remarks, Alex W. Pariente elaborated on the changing dynamics of Brazil’s gaming market: “Brazil is no longer debating whether it will have a regulated gaming market; it is debating how investable that market will become. Legalization is the event. Investability is the condition.”
Liliana Costa, from World Gaming Business, expressed pride in their role as Media Partner for the conference, emphasizing the importance of coverage and dialogue at this crucial time for Brazil’s gaming landscape.
The event schedule includes conference registration at 1:00 p.m. followed by a series of panels from 2:00 p.m. to 6:45 p.m., and a networking cocktail reception later in the evening. Attendees will come from various sectors, including associations, operators, manufacturers, and technology providers, all crucial to shaping the future of the regulated market.
The formal opening will feature insights from José Aníbal Aguirre and Liliana Costa, setting the tone for discussions on the state of the Brazilian gaming market. Subsequent panels will focus on enforcement strategies post-regulation, the integrity of the FIFA World Cup betting landscape, B2B licensing developments, the potential of integrated resorts, the challenges of omnichannel integration, and the evolving nature of prediction markets in the region.
The final discussions will address the complexities surrounding lotteries and their governance amid Brazil's federal framework. Closing remarks by Alex W. Pariente will cap the event, leading to further networking opportunities among industry stakeholders.
Confirmed participants include companies like First, Altenar, Evolution, Nuvei, Oracle, Sportradar, Kambi, Amusnet, GLI, NOVOMATIC, and TimelessTech, alongside executives from North America, Europe, and South America who will engage directly in shaping Brazil’s gaming future.
