The GAT Official Launch Brazil 2026 is set to take place on July 29 and 30 at the Jockey Club of São Paulo, focusing on critical topics such as market regulation, sports integrity, responsible gaming, B2B licensing, and more. Key discussions will revolve around the land-based casino bill (PL 2234), the regulatory dynamics of prediction markets, and the federal framework for lotteries.
As part of the event, renowned figures in the industry will serve as GAT Brazil Ambassadors, including Chair Alex W. Pariente, who is the Founder and Principal of Pariente Advisory, alongside other prominent leaders. The moderation and panel presentations will feature experts like Neil Montgomery, Liliana Costa, Bárbara Teles, Ricardo Magri, Plínio Augusto Lemos Jorge, and many others, sharing insights and expertise with regulators, business leaders, and industry professionals.
José Aníbal Aguirre, the Founder and CEO of GAT Events, expressed his enthusiasm about establishing GAT in Brazil, highlighting the strong support from industry peers. "The giant has awakened and is no longer asleep," he remarked, referencing the momentum for gaming in the region. On the evening of July 29, guests will gather at Vicky Barcelona Restaurant to celebrate the future of GAT Expo Brazil 2027, followed by a day at the Jockey Club for an in-depth analysis of Brazil's evolving gaming ecosystem.
Pariente emphasized the changing landscape, stating that Brazil is shifting from questioning if it will have a regulated gaming market to discussing how investable that market will become. Legalization of gaming is just the beginning; assessibility and investability are the main focal points.
The event's schedule for July 30 includes a registration period starting at 1:00 p.m., followed by a series of panel discussions from 2:00 p.m. to 6:45 p.m., concluding with a networking cocktail reception from 7:00 p.m. to 9:00 p.m. Participants from various sectors will collaborate on important topics regarding the regulated market and responsible gaming advancements.
Key panels will address significant contemporary issues:
– **Panel 1:** From Regulation to Effective Enforcement will analyze the post-licensing landscape and existing challenges against illegal gambling.
– **Panel 2:** FIFA World Cup: Integrity, Advertising and Responsible Gaming will discuss how this global event influences betting patterns, integrity, and consumer protection in Brazil.
– **Panel 3:** B2B Licensing and Technology Infrastructure will cover progress and obstacles in the B2B licensing process.
– **Panel 4:** Integrated Resorts and Tourism Potential will reflect on how legislative proposals might spur economic benefits through land-based casinos.
– **Panel 5:** The Future of Land-Based Casinos will explore the necessary developments required to foster a regulated market.
– **Panel 6:** Prediction Markets and Sports Betting will address Brazil's regulatory approach to this new frontier of gaming.
– **Closing Panel:** The Federal Question will delve into the evolving structure of lotteries within Brazilian federalism.
To conclude the conference, Pariente will summarize the discussions and foster networks among participants, including representatives from companies such as First, Altenar, Evolution, Nuvei, and many others from diverse regions.
This launch marks a pivotal moment for Brazil as it transitions into a regulated and sustainable gaming ecosystem, essential for future growth and investment in the country.
