Harrison Barrett, Vice President of Business Development at Soft2Bet, shared insights about the evolution of the company’s MEGA platform during an interview at iGB L!VE 2026. Initially designed as a gamification layer, MEGA has developed into a more complex tool for player retention, moving beyond simple leaderboards, missions, and point-based rewards.
According to Barrett, MEGA functions as an essential retention strategy, enabling partners to shift away from relying heavily on bonuses and associated costs. The platform has recently seen exciting developments, particularly with initiatives inspired by ice hockey and UFC, which are boosting engagement across North America. Notably, with the recent introduction of MEGA Shoot—the player-versus-player simulation penalty shootout game launched during the World Cup—Soft2Bet has reported a 45% increase in lifetime player value.
Barrett emphasized that MEGA facilitates a deeper connection for players within the Soft2Bet ecosystem and among the brands they partner with.
For those interested, the full video interview with Harrison Barrett is available for viewing above.
